- Brand Identity
- Logo Design
Payment's Made Easier
As one of the leading payment processing system providers in Northern Ireland, Smartpay NI engaged Kaizen Brand Evolution to develop their brand further. We worked together to create a brand for them that would leave an impact on their customers and competitors.
Use of The Brandmark
The SmartPay brandmark is a modern type based logo which combines the techy and stylish typeface with the inclusion of signal icons replacing the letter ‘A’. The brandmarks signal icon with the 3 bars represents the signal in which terminals use for payments. It also represents the strong connection between the merchants and SmartPay. The title cased typeface of Sofia Pro works perfectly in making SmartPay’s business come alive by portraying the modern and ‘techy’ feel that the brand has.
Use of Colour
Two main colours are used throughout the SmartPay brand. The contrast between the professional Navy Blue and the Bright Turquoise work perfectly in making the brand eyecatching, modern and most importantly, approchable. The colours will be seen across their brand rollout, on all touch points off their brand.