Hey! Welcome to the Blog. Here you will find our thoughts, ideas and opinions. We’ll be sharing our work and processes on a fairly regular basis. Please enjoy!

brand design

Brand design to make you stand out

Posted on: August 11, 2022 10:00 am

A brand design is the visual illustration that the public hold of your organisation. Your brand is the associative feeling that people get when considering your product or service. From first impressions, to long-lasting associations, it is important that your […]

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Brand Name: Get it right first time

Posted on: August 9, 2022 11:00 am

Deciding on a name for your brand can initially seem like an easy task. In some situations, this can be the case. Some organisations may have been decided on their name for a long time, which is great. Yet, in […]

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brand implementation

Brand Implementation: Keeping Up

Posted on: August 5, 2022 10:45 am

Brand Implementation is a massively important component of brand development that ensures continued success and interest. Developing a new brand is a massive achievement and getting that far is a huge success in itself.  Yet, a common misconception suggests that […]

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brochure design

Better your Brand with Brochure Design

Posted on: July 28, 2022 10:00 am

In the modern, digital world, we often fail to consider the continuous benefits of traditional marketing concepts, for example brochure design. It is undeniable that the benefits of digital platforms in some situations, massively outweigh the perks of traditional platforms. […]

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packaging design

Perk up your Packaging Design

Posted on: July 25, 2022 10:00 am

When it comes to packaging design, consideration of the printed output and knowledge on how to achieve this is critical to the project success. Carefully considered packaging will ensure your brand is developed at every touch point of the purchase […]

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Campaign Design poster

The Power is in the Poster

Posted on: July 21, 2022 10:00 am

Posters, a powerful marketing tool that has been utilised for centuries across the world. Securely positioned at the forefront of promotion since its inception, poster design remains a powerful and influential tool for businesses universally. The Perks of a Poster […]

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logo design

Logo Design: Stand the Test of Time

Posted on: July 18, 2022 10:00 am

Logo design is extremely important to any brand or organisation. A logo is the primary identifier for your brand that will immediately engage with the public. Acting as a symbol to represent the brand, your logo plays a key role […]

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Get ahead of the game: Festive Design

Posted on: July 14, 2022 1:53 pm

Yes, it is approaching that time of year again. No, we can’t believe it either! Some are excited and others filled with that all too familiar seasonal dread. If the latter is you, don’t panic! Kaizen Brand Evolution are here […]

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Events Brochure Design - Chill Off Licences, Derry

Wow this Winter with your Event Design

Posted on: July 11, 2022 3:35 pm

We know, we know! Summer has just begun, but winter is coming… faster than you think. Although winter is an unfavourable season for many reasons; the cold, the dark and the dreary, it does have its exceptions. Winter is the […]

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wayfinding design

The Wonder of Wayfinding Design

Posted on: July 7, 2022 10:00 am

Wayfinding design is an enlightening experience, guiding and steering people through their surroundings. From arrow markers to directional stickers, the opportunities are endless to deliver a simply understood wayfinding design. Whether you own a small warehouse or a skyscraper block […]

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Glencree Irish Whiskey - Label Design

Crack the Consumer with Label Design

Posted on: July 5, 2022 2:01 pm

Label Design is an important element of your marketing plan for any product at the point of sale. Whether your product is highly regarded and recognisable or brand new to the market, the importance of a premium label design remains […]

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Graphic Design Belfast - A Career in Design Blog

Blog for your Business: Top Tips & Tricks

Posted on: June 30, 2022 12:00 pm

Blogging for your business is an extremely advantageous opportunity. Say how you feel, deliver information in an unfiltered way and educate your audience, all through your own blog. The mass uptake in online communication in recent years has been immensely […]

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Graphic Designer

Graphic Designer: Involve the Experts, Reap the Rewards

Posted on: June 27, 2022 12:45 pm

Graphic designers are creative experts who produce visual concepts both digitally and traditionally. Creating complex and innovative designs, a graphic designer aspires to inform and inspire audiences. From website design, brochures, posters and social media graphics, graphic designers hold widespread […]

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billboards Design | Kaizen Brand Evolution

Belter Billboards for Summer 2022

Posted on: June 21, 2022 2:00 pm

Billboards are a very important marketing tool in the modern day, particularly due to the extensive reach they can achieve. Regardless of the digital age in which we now live in, billboards continue to play an important role in the […]

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Create the Perfect Menu Design

Posted on: June 13, 2022 10:00 am

The menu. The most vital graphic an eatery can have. The importance is second to none. When creating a menu design for your eatery, there are numerous areas to consider, in order to get it right. Unlike the majority of […]

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Brochure Design - Down Royal Racecourse, Lisburn

Top tips to create the perfect brochure design

Posted on: June 9, 2022 5:00 pm

In a digitally dominant world, many mistakenly overlook the traditional methods of promotion in favour of modern methods. Yes, the digital promotional tools are fast, efficient and grant widespread exposure for organisations. Yet, it is important we do not disregard […]

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OOH Advertising Design - NI Citi Express

Advertising campaigns we won’t forget in a hurry

Posted on: June 2, 2022 10:00 am

Advertising provides a massive opportunity for organisations. If implemented correctly, brands can evolve their identity massively through advertising, particularly through print and digital platforms. When it comes to advertising design, whether it is a complete campaign review, or simply a […]

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retail design

Retail Design: Remain Relevant

Posted on: May 30, 2022 10:00 am

Some may argue that retail stores are on the downward spiral when it comes to popularity. Unfortunately, this is the case in some situations, with consumers swapping out their shopping sprees with scrolling, but it is important we do not […]

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Social Media Design - PPC Design - Horse Racing Ireland

Social Media: Make an Impact

Posted on: May 26, 2022 10:00 am

Whether we like it or not, social media has quickly become a huge part of our day to day lives. From Instagram, Facebook, Twitter to LinkedIn, it is crucial that brands create an engaging presence online, promoting their products or […]

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3 signs its time for a company re-brand

Posted on: May 23, 2022 10:00 am

It isn’t uncommon for organisations to evolve and outgrow their initial branding concept. Think of it logically, we as individuals do not remain the same over time, we advance and grow, leading us down new avenues and directions in life. […]

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Logo Design we know and LOVE

Posted on: May 18, 2022 10:00 am

Logo design is extremely important to any business or brand. It is the primary identifier of your organisation and frequently clients will associate it with the experience they have with your business. Consider your favourite brand, and you will instantly […]

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Campaign designs to shout about in 2022

Posted on: May 12, 2022 10:00 am

Great campaign designs are something that a brand can really shout about. Additionally, these brands strive to generate a positive public interest, encouraging them to shout also. Marketing campaigns present massive opportunities for organisations. Yet, those campaigns that succeed require […]

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Website design | Kaizen Brand Evolution

Wow with your Website Design

Posted on: May 9, 2022 10:00 am

Firmly positioned in the digital era, it is imperative that business owners place a considerable importance on securing an impressive website design. Once upon a time, there was a minority of industries that thrived online. Website design was merely an […]

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Make your Colour Palette Catch Attention

Posted on: May 5, 2022 10:00 am

When developing a recognisable brand identity, a recognisable colour palette is one of the most important elements in the brand suite of assets. Many identify brands based solely on their colour palettes, used to develop elements such as advertisements, logos […]

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digital presentations

Deliver through Digital Presentations

Posted on: May 2, 2022 10:00 am

We are now firmly positioned in the new digital age. A generation that are now heavily relying on the use of digital platforms in order to function productively and successfully. Now, more than ever, we place a considerable importance on […]

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Rural Business Development Grants Scheme

Posted on: April 28, 2022 2:15 pm

Strong website design is vital for success. Maintaining an online presence is without a doubt the most important presence any organisation can have in the modern day. We live in a fast-paced, no-nonsense society, where positive first impressions are crucial. […]

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Brand Name

Create a Brand Name you will want to Acclaim

Posted on: April 25, 2022 10:00 am

Starting a business? How exciting. The opportunities and possibilities are endless. If your business plan has been in the pipeline for a while now, chances are you have had a lot of time to consider important decisions and ideas. From […]

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mobile design

Mobile Design: More Important Now Than Ever

Posted on: April 21, 2022 10:00 am

Once upon a time, websites were created to be viewed on a computer screen. The design was simple, straightforward and the same for all. Fast forward to now, a computer screen is primarily used during working hours and have a […]

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pitch deck design

Pitch Perfect with Pitch Deck Design

Posted on: April 18, 2022 10:00 am

Pitch deck design is an extremely important tool in the business world. When it comes to investments, it is crucial to have a showstopping pitch deck design to capture the attention of potential investors, partners and stakeholders. We now live […]

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Re-branding for Summer

Posted on: April 14, 2022 10:00 am

We now live in a fast-paced environment, where everything is changing constantly. Everyone can update their profiles with the click of a button, changing their profile picture, their interests and their engagements instantaneously. We have become very comfortable with our […]

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How to Implement an A* Advertising Design

Posted on: April 11, 2022 10:00 am

Advertising is an extremely important promotional tool for organisations large and small. Whether your product or service is highly regarded in society, or brand new to the market, advertising design is crucial in order to generate the recognition and admiration […]

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Improve your Annual Report Design every year

Posted on: April 7, 2022 10:00 am

An annual report design is an important piece of communication between organisations and their key stakeholders. The annual report is an integral document of information that outlines the functioning of an organisation over a yearly basis. From finances to future […]

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Navigate your Festival with Wayfinding Design

Posted on: April 4, 2022 10:00 am

Finally… Spring has sprung here at Kaizen Brand Evolution and we cannot wait to see what the season has in store. With the much-anticipated time change at the weekend, we have most definitely blossomed into the Spring time mood. When […]

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Branding & Designing. Kaizen Brand Evolution

Event Design: Make it a Day to Remember

Posted on: March 31, 2022 11:21 am

As we finally relax back into the swing of events, why not consider a revamp? There is no time like the present to inject some newness into your event design assets. Many organisations attend or host numerous events across the […]

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retail design

The Important Elements of Retail Design

Posted on: March 24, 2022 10:00 am

For organisations who work within the retail industry, it is imperative to withhold both a successful brand identity and retail design, as well as a retail identity with a positive shopping experience. In order to achieve an engaging identity that […]

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Glencree Whiskey Label Design

Let’s Talk about Label Design

Posted on: March 21, 2022 10:00 am

Label design is one of the most important features when creating a product. Undoubtedly, label design plays a pivotal role in consumer decision-making, particularly in a physical setting, such as a supermarket. When creating a label design, it is extremely […]

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Brochure Design - Down Royal Racecourse, Lisburn

Brochure Design: Boost your Brand

Posted on: March 17, 2022 10:00 am

We are living in the new digital age. An age wherein content is king and digital is queen. In the digital age, we often forget how important the traditional methods of communication once were in our society, such as brochure […]

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Menu Design | Kaizen Brand Evolution

Prep for Summer with Menu Design

Posted on: March 14, 2022 10:00 am

Whether it is a family day out, a visitors’ tour tea break or a summers day dinner, your menu design must be prepared and meet customer demands. Menu design is an ever-changing concept that must be carefully monitored to maintain […]

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Freak Treats | Brand Identity | Kaizen Brand Evolution Packaging Design

Prove it with Packaging Design

Posted on: March 10, 2022 10:00 am

Creating a justifiable and engaging packaging design is extremely important for businesses, large and small. The packaging design for a product is often a primary element of association for customers, clients, competitors and stakeholders. Particularly in a physical setting, such […]

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Billboard & Adshels

Boast about your brand on Billboard & Adshels

Posted on: March 7, 2022 10:00 am

In the modern day, we can create huge, large-scale campaigns. These campaigns stretch far and wide across social platforms, websites and digital advertisements. Yes, these campaigns are innovative and will hold an impressive reach in audience but will it stop […]

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poster design

Perfect your Poster Design to target Summer Strollers

Posted on: March 3, 2022 10:00 am

Poster design is a very powerful, traditional tool in marketing and advertising for business. Although many would consider the concept to be old fashioned, it holds an imperative position in a promotional campaign to this day. When creating a promotional […]

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logo design

Tips and Tricks for your Logo Design

Posted on: February 28, 2022 10:00 am

Logo design is undoubtedly, one of, if not the most important design tool for a business starting out. It is the overall and primary identifier of your organisation. Often the first and most recognisable design element for customers, clients and […]

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brand design

The Benefits of Brand Design

Posted on: February 24, 2022 10:00 am

A brand design is the visual representation that people hold of your business. From the initial first impressions, to the lasting familiar image, it is paramount that your organisation holds a relatable and innovative brand design that will catch the […]

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Iconography & Brand Development - NI Citi Express

Revamp with Brand Research & Development

Posted on: February 21, 2022 10:00 am

In order to generate an understanding and build ideas of an industry, business or environment, we must conduct thorough research and development. By completing a successful research and development process, organisations can collate in-depth information, brand-new ideas and methods to […]

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Advertising Design | Kaizen Brand Evolution

Inspiration for your Brand Implementation

Posted on: February 17, 2022 10:00 am

Congratulations on your new brand, a wonderful achievement for your business. However, the evolution does not stop there. The next steps are just as crucial to ensure your branding is presented in the highest value possible. Brand Implementation is an […]

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Brand Profiling

Pro Tips for Brand Profiling

Posted on: February 14, 2022 10:00 am

In order for a product or service to excel, it needs to have an appropriate, relatable brand profiling. Additionally, it is important that the business holds a detailed understanding of customers, clients and potential investors. Arguably, many business owners hold […]

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Chill Off Licence, Derry - Branding & Logo Design Brand Strategy

Stand Out with your Brand Strategy

Posted on: February 10, 2022 10:00 am

When starting a business, there are so many exciting areas of thought, preparation and execution. From the location, the products and services, to the name and logo design; we can often become completely consumed and forget to pause and reflect […]

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Rebranding | Kaizen Brand Evolution Brand Audit Brand Profiling

Better your Business with a Brand Audit

Posted on: February 7, 2022 10:00 am

In order to progress and evolve, it is important to monitor our successes and failures to learn and grow from them. This is extremely important when it comes to running a successful business. To understand your organisation’s position in the […]

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wayfinding design

Why not update your Wayfinding Design?

Posted on: February 3, 2022 10:00 am

Wayfinding design is an informative experience, guiding and navigating people through their surroundings. From arrow markers to social distancing stickers, the opportunities are endless to deliver an easily understood wayfinding design. The goal of wayfinding design is to steer individuals […]

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digital presentations

Discover with Digital Presentations

Posted on: January 31, 2022 10:00 am

In recent times, the involvement of online communication and digital presentations has increased in our daily lives. Whether it is meetings, events or presentations, we now have multiple options for the structure of this communication; be it in person, on […]

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Social Media Campaign Design | Kaizen Brand Evolution

Modernize with Mobile Design

Posted on: January 26, 2022 5:19 pm

It can be argued that our mobile phones are the most used, most valued and most important item in the modern day. With instantaneous access to online platforms, providing the ability to search, discover and purchase, it is paramount that […]

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website design

We can help YOU with Website Design

Posted on: January 24, 2022 10:00 am

Strong website design is vital for any business. Online presence is without a doubt the most important presence any organisation can have in the modern day. Before we even consider purchasing a product or service, we conduct research online, navigating […]

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Punchestown - Branding, Animation

What is the Fascination with Animation?

Posted on: January 20, 2022 10:00 am

We are all guilty of the constant scroll, image after image, click after click; an endless trance, often failing to take in the information at hand. The overall goal with digital content is to catch the attention of users. We […]

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Woven Mill | Brand Identity | Kaizen Brand Evolution

The Many Elements of Brand Identity

Posted on: January 17, 2022 10:00 am

With any organisation, brand identity is essentially the most important tool in the road to success. From brand new companies to established firms, brand identity is revolutionary; shaping businesses, products and services worldwide. Dedicating time and effort into creating an […]

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Events Brochure Design - Chill Off Licences, Derry

Event Design: Make a Comeback to Remember

Posted on: January 13, 2022 10:00 am

Unfortunately, like almost everything, events have taken a backseat over the last 2 years. The anticipation surrounding the planning and preparation is something we all miss and hope to once again experience in the near future. As the world begins […]

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Glencree Whiskey Label Design

Eye-Catching Label Design you will Love

Posted on: January 10, 2022 10:00 am

The importance of an eye-catching and engaging label design is significant. Labels are not only informative and explanatory, they are a gateway into the exploration of a product or service. Label design is a key marketing tool for any product […]

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Advertising Design | Kaizen Brand Evolution

The ABC’s of Advertising Design

Posted on: January 7, 2022 10:00 am

Advertising design is arguably the most powerful tool within any organisation’s marketing strategy. Aimed at generating exposure, sales and brand awareness, advertising campaigns are imperative in the success of your business. Advertising can be implemented in many ways and with […]

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Pitch Deck Design | Kaizen Brand Evolution

The Power of Pitch Deck Design

Posted on: January 5, 2022 10:00 am

If implemented correctly, pitch deck design is a powerful tool used to communicate with potential investors, clients, stakeholders and partners. The goal of a pitch deck is to attract, engage and impress those who will be an invaluable asset to […]

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Irish Football Association Annual Report Design - Kaizen Brand Evolution

Annual Report Design – Telling a Compelling Story

Posted on: January 1, 2022 11:30 am

The Annual Report is a critical part of a good business marketing strategy, both internally and externally.  Above all, it is the story of your business, whether it be for your investors, your customers or even your employees.  Annual Reports […]

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Get Creative with Campaign Design

Posted on: December 29, 2021 10:00 am

Marketing campaigns are an extremely powerful industry tool. With the correct implementation, a marketing campaign can generate mass exposure, increase sales and boost brand identity and representation. In order to succeed, a marketing campaign requires intense planning and preparation, in […]

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New Year, New Menu Design?

Posted on: December 27, 2021 11:00 am

When it comes to menu design, keeping things fresh is key. Whether you run a Michelin Star restaurant, a diner or a café, your menu is essentially the most important asset to your business, which is why it is so […]

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Branding | Kaizen Brand Evolution - Belfast

Graphic Designers: The Key to Design Success

Posted on: December 23, 2021 10:00 am

A common misconception surrounding graphic design is that can be a DIY project. Unfortunately, many companies initially fail to recognise the importance of hiring a graphic designer, often leading to a design-at-home project. The renowned reasoning behind this excuse often […]

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brochure Design - Brochure Design - Dream Apartments

Better your Brochure Design

Posted on: December 22, 2021 10:00 am

Amongst the noise of the marvels of modern-day marketing, traditional methods are often overlooked. Yes, we are in a new era, wherein digital, online and instant are key, yet the traditional and physical forms of marketing remain prevalent, in their […]

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Freak Treats | Brand Identity | Kaizen Brand Evolution

What’s the Name of the Game?

Posted on: December 20, 2021 1:31 pm

Naming your brand, company or organisation… initially seems a simple task, doesn’t it? Often, organisations jump at the first name they think of. Doing this fails to consider the vast opportunities presented to them when choosing a brand name. A […]

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packaging design

Rejuvenate your Packaging Design in 2022

Posted on: December 17, 2021 11:27 am

A new year brings endless opportunities. It is a time for change, a time for evolution, a time for doing better. This should be no different in your business. As your organisation enters 2022, take time to consider the areas […]

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Posted on: December 10, 2021 11:00 am

To this day, posters have an extremely important role in organisations marketing, advertising and promotional strategies. Although a relatively traditional method of communication, posters remain essential for businesses worldwide. According to Forbes, people are 70% more likely to remember a […]

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Toalsbet.com - Branding, UX and Brand Language


Posted on: December 9, 2021 10:19 am

A company logo is an important, stand-out design that will immediately engage with the public. A symbol to promote brand recognition, logos are a key element in the buying process, encouraging customers to invest in your company. In the modern […]

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Boojum - Ireland's leading fast casual restaurant chain retail design

Revamp your Retail Design with Kaizen

Posted on: December 2, 2021 5:00 pm

Although online shopping has evolved into a primary buying habit for many spenders, in-store retail shopping is extensively encouraged to save the High Street and #ShopLocal. For retailers who own physical stores, it is paramount to possess a recognisable brand […]

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branding - kaizen brand evolution

Keeping up with Kaizen: Rebranding

Posted on: November 29, 2021 12:45 pm

2022. A year holding massive anticipation.  A year we hope to once again prosper, flourish and succeed. A year we hope to once again celebrate in style at events, launches and awards. The much-anticipated return of normality within the industry […]

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Social Media Design - PPC Design - Horse Racing Ireland

Tis’ the Season to Spruce up your Social Media

Posted on: November 24, 2021 12:30 pm

Social media is undoubtedly one of, if not the most powerful tool for your company. Whether its Instagram, Facebook, Twitter or TikTok, it is paramount to get out in front, promoting what you do to the endless stream of scrollers. […]

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website design | kaizen brand evolution

The Benefits of Blogging for your Business

Posted on: November 19, 2021 9:30 am

In the modern era of online social sharing, blogging holds a massive opportunity for your company. Commonly associated with casual topics of discussion, such as beauty, travel and entertainment, the purpose of a blog often fails to gain recognition as […]

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Woven Mill | Brand Identity | Kaizen Brand Evolution

Boost your Brand Awareness with Billboards

Posted on: November 15, 2021 9:30 am

Modern day marketing and advertising promote a driving force on digital exposure and online engagement. Often, the benefits of traditional advertising fail to receive deserved recognition, due to the old-fashioned associations it holds. It is paramount for organisations to remain […]

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annual report

Evolve your Annual Report with Kaizen

Posted on: November 8, 2021 12:30 pm

An annual report is a vital puzzle piece for any company, showcasing pertinent information to clients, stakeholders, shareholders, employees, the public and media. A brilliant annual report will not only provide relevant company information for those who are currently involved […]

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Kaizen Brand Evolution and HMC Global celebrate new partnership

New Partnership Announcement: Kaizen Brand Evolution and HMC Global

Posted on: September 13, 2021 8:47 am

From the left: Linsay Fenton, Digital Development Manager, Kaizen Brand Evolution; Croia Gallen, Programme Manager, HMC Global and Amy Barron, Business Development Associate, HMC Global We are proud to announce our new partnership with HMC Global. HMC Global, a brilliant […]

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Irish Football Association Annual Report Design - Kaizen Brand Evolution

Annual Report Design – Irish Football Association

Posted on: August 18, 2021 3:44 pm

An annual report provides a robust and comprehensive understanding of the operations and financial standing of your organisation in any given financial year. By their very nature, the content contained within an annual report is detailed and data heavy. It […]

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Logo Design | Kaizen Brand Evolution

Hiring a Logo Design Company – A Detailed Guide

Posted on: July 28, 2021 1:16 pm

A brand logo is possibly the most powerful marketing tool for businesses and companies. In fact, it is a crucial part of brand identity alongside the brand name, slogan, and theme. It has the ability to help businesses achieve their […]

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What to consider before you rebrand

Posted on: June 28, 2021 8:00 am

Sooner or later, every business feels the need to re-invent and rebrand themselves. Different businesses feel the need to do this for different reasons – a changing of the guard, a change of focus and direction, a change in business […]

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Rebranding | Kaizen Brand Evolution

Characteristics and Fundamental Principles of Logo Designing

Posted on: June 24, 2021 1:06 pm

A logo is a quick visual representation of a company, business, or organization. It briefly explains the people about your company, products & services, and the benefits you provide to them. Simply and straightforwardly, it is a visual identification of […]

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Website design | Kaizen Brand Evolution

The Importance of Good Website Design

Posted on: June 21, 2021 8:00 am

When it comes to highlighting your online presence, there are several things that you need to put into great consideration. What does this actually imply to online marketers? Basically, the act of establishing your online presence does not simply end […]

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Motion Graphics | Kaizen Brand Evolution Blog

Why Motion Graphics Should Be An Essential Part of Your Marketing

Posted on: June 14, 2021 8:00 am

For years, motion design and animated videos have been a fun way to inform and entertain customers and employees alike. Producing a custom animation that delivers your message can sometimes cost more than you want to spend. If you are […]

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Logo Design| Brand Identity | Kaizen Brand Evolution

Why having a good logo design is so important

Posted on: June 7, 2021 8:00 am

What is a logo? A logo design is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have […]

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Pitch Deck Design

Importance of PowerPoint Pitch Deck For Startups

Posted on: June 3, 2021 12:41 pm

Establishing a startup business is just like turning dreams into reality. Many entrepreneurs have a business idea in their minds. Some of them are pretty sure about its success, but they cannot dare to turn them into reality due to […]

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billboards Design | Kaizen Brand Evolution

How to Make High Impact Design for Billboard Advertising

Posted on: May 25, 2021 7:24 am

Billboards have always been very important in the world of advertising primarily because of their extensive reach. Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool. As a […]

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Branding | Kaizen Brand Evolution - Belfast

The Importance of Branding For Small Businesses

Posted on: May 17, 2021 7:18 am

When we speak about brands or branding, the temptation is always to think very big. To think that brand focus is a practice reserved for globally recognised entities. The Coca-Cola Brand, The McDonalds brand, Apple branded products. The very term […]

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Glencree Irish Whiskey Brand Design | Logo Design | Brand Development

Why Creating A Powerful Brand Identity Is Important For Any Business?

Posted on: May 14, 2021 9:56 am

Like an individual whose personal identity makes him unique, similarly, a brand identity is vital for any business that sets it apart from competitors. And brand identity design is something that reflects the identity of any business at its best. […]

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Brochure Design | Kaizen Brand Evolution

A Complete Guide To Design Your Brochure

Posted on: May 10, 2021 8:54 am

When we think of traditional printed marketing collateral, Brochures are the first thing that comes to mind. Brochures are an integral part of marketing for a company despite the growing popularity of various online marketing tools. With brochures, we can […]

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Graphic Designer

Brochure Websites – What are they and their benefits.

Posted on: April 28, 2021 9:53 am

Moving your business online is an obvious step for most people, but choosing the right type of website for your business is another question.  Brochure Websites and EComm Websites couldn’t be more different. And so choosing the right one for […]

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Brand Design, Kaizen Brand Evolution

Step-by-Step Guide to Evolve Your Business as a Brand

Posted on: April 23, 2021 2:38 pm

Creating a brand identity adds value to your business. It contributes to building powerful recognition, credibility and boosting sales and revenue generation as well.  However, creating a powerful brand identity is not a cakewalk, and it doesn’t happen overnight. It […]

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billboard Design

The Pro’s of Billboard Advertising

Posted on: April 19, 2021 8:27 am

Are you looking to increase awareness about a new or existing product or service? Well, billboard advertising is the best way to do it right. Just like other marketing methods, there are some costs associated with billboard advertising. Here’s what […]

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Branding | Kaizen Brand Evolution - Belfast

Rebranding – The Benefits

Posted on: April 14, 2021 12:04 pm

Rebranding offers the opportunity to clarify your image and new business goals, which in turn could lead to a more productive discussion of your key benefits and solutions. A company rebrand is something which must be considered very seriously before […]

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graphic designer | Kaizen brand evolution

Why you should hire a graphic designer for your next project

Posted on: April 9, 2021 3:24 pm

In today’s business world more and more marketers have taken it upon themselves to draw up and design their own assets and campaigns. This trend has increased in recent times for a number of reasons. Some of the motivations behind […]

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Motion Graphics | Kaizen Brand Evolution Blog

Blogging For Your Business Website

Posted on: March 30, 2021 10:58 am

A blog is a common feature of many modern websites. Whether writing about industry news, sharing best practices or updating customers on what’s been happening in the company, blogs can be used for publishing a wide range of content. Blogs […]

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annual reports

What Makes an Annual Report Presentation Impactful for Investors?

Posted on: March 23, 2021 12:01 pm

An annual report is a detailed report of a company’s activities performed throughout the preceding year. It typically involves: The summary of the company’s financial data Financial statements General corporate information Auditors’ report  Accounting policies Some highlights of the financial […]

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Logo Design - Canteen, Belfast

How to write a perfect logo design brief

Posted on: March 19, 2021 8:44 am

A well-written logo design brief is what puts designers on the right track towards designing the perfect logo for your business. Before you start your brief, it’s important to understand the key components of a creative brief, as well as […]

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Motion Graphics | Kaizen Brand Evolution Blog

Is it Time To Consider Rebranding Your Business?

Posted on: March 12, 2021 4:10 pm

What is a business rebrand? When a business rebrands itself, it changes the way it presents itself to the public through every channel (not just the website). A rebrand can impact the design of the brand (logo, color palette, typography, […]

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Pitch Deck Design | Kaizen Brand Evolution

Everything You Should Know About Creating a Compelling Pitch Deck

Posted on: March 8, 2021 4:39 pm

A pitch deck is a presentation or proposal that startups and entrepreneurs prepare for raising funds from investors. In general, they prepare a pitch deck using either Microsoft PowerPoint or Keynote.  On average, a standard business pitch deck consists of […]

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billboard Design

The Do’s & Dont’s of Billboard Design

Posted on: March 4, 2021 11:14 am

Whilst some marketers may be consumed by digital platforms and channels in the modern age, there remains a significant demand for Out-of-home (OOH) advertising amongst UK business-owners.  Billboards arguably represent the most versatile and cost-effective OOH marketing channel in the […]

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Graphic Design - Kaizen Brand Evolution, Annual Report Design

Top Six Strategies You Should Follow to Design Your Annual Report

Posted on: March 1, 2021 11:28 am

An annual report is a crucial part of a business marketing strategy. It plays a vital role in attracting and engaging investors and influencing their decision-making.  It also helps a business stand apart from its competitors and expand its market […]

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Ashton Recruitment – Brand Identity, Web Development & Billboard Campaign

Posted on: February 25, 2021 10:26 am

Recently, we were engaged to review the Ashton Recruitment Brand Identity, Web Presence (https://www.ashtonrecruitment.com) and create a Billboard Campaign for them. Our aim was to create a new Brand Identity for Ashton Recruitment, one that would reflect where they were […]

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Glencree Whiskey Label Design

Top Tips on Perfecting Label Design

Posted on: February 18, 2021 12:06 pm

Label Design is a key marketing tool for any product at the point of sale. No matter whether you’ve been crafting a recognisable brand for years, or you’re a new company just setting up, the design of your packaging and […]

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annual report

Using Infographics in Your Annual Report

Posted on: February 15, 2021 3:48 pm

Despite claims that infographics are just a passing fad, they’ve managed to stick around. And why wouldn’t they? Infographics are great for engaging and educating audiences, especially in Annual Reports. If you’re trying to explain something complex, infographics are a […]

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Annual Report Design Ideas For The Businesses: Tips To Consider

Posted on: February 5, 2021 4:48 pm

An annual report is a necessity for companies as it acts as a medium to share information to inform stakeholders on how your company is different from the others. It displays information on the investments and returns obtained on those […]

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Packaging Design | Kaizen Brand Evolution

The Importance of Packaging Design to Your Brand

Posted on: 10:06 am

When it comes to the visual identity of your brand, consistency matters, from your website design and your social media pages to your storefront sign and your business cards. Consistency is what helps to strengthen your brand identity. As such, […]

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E-Commerce Grant for NI Retail Businesses

Posted on: February 3, 2021 4:02 pm

A new £3 million fund to help retail micro-businesses in Northern Ireland looking to grow their business online. Many of the Kaizen Brand Evolution Clients who are looking to develop their online selling ability and capacity may be eligible for […]

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The Key to Designing Engaging Annual Reports

Posted on: January 27, 2021 5:08 pm

Company annual reports provide information on the health of your company to shareholders, stakeholders, the media and your community. Annual report design can come in many formats, ranging from basic typewritten pages to full-color, glossy publications. Understanding the purpose of […]

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Branding & Designing. Kaizen Brand Evolution

Choosing A Great Branding And Designing Company For Your Business

Posted on: January 22, 2021 2:48 pm

Branding is an important marketing practice in which a company decides its name, logo, and design. These all are elements that are associated with the identity of any business or company. They help to identify a business product and differentiate […]

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Graphic Design - Kaizen Brand Evolution, Annual Report Design

Why you should hire a Graphic Designer

Posted on: January 18, 2021 10:48 am

Graphic designer skills are important for all businesses. A skilled graphic designer will translate your company’s message, services and product information using eye-catching visuals. Graphic designers strategically use a combination of technology, art, text, and images to convey messages that […]

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Pitch Deck Design | Kaizen Brand Evolution

Four Questions That Need To Be Answered In Your Business Pitch Deck

Posted on: January 11, 2021 8:25 am

As a business enthusiast or entrepreneur, you better know that you need financing to start or keep running your business. It is often not possible to raise that fund or capital from your own capital and your partners’ capital. It […]

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Pitch Deck Design | Kaizen Brand Evolution

An Ultimate Guide to Design a Pitch Deck that Impacts the Decision-Making of Investors

Posted on: January 7, 2021 4:37 pm

A pitch deck matters a lot for startup companies and businesses as it is an important marketing tool to attract investors and impact on their decision-making. It helps them raise capital from investors, establish their business, and start operating their […]

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Branding | Kaizen Brand Evolution - Belfast

Rebranding Your Business in 2021 – The Benefits.

Posted on: December 21, 2020 11:19 am

In business, nothing ever stays the same. Fresh competition could be hot on your heels, your business may have grown, or you’re identifying new trends in the market. The world’s most successful businesses learn to reposition and evolve their brands […]

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Graphic Designer

Is it time for a rebrand in 2021?

Posted on: December 15, 2020 4:31 pm

Rebranding your business can be a tough decision. It’s a little bit like when your favourite item of clothing becomes too tight or worn out. You know it’s time for an upgrade, but nostalgia makes it difficult to make the […]

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Motion Graphics | Kaizen Brand Evolution Blog

Using Motion Graphics for your Brand

Posted on: December 7, 2020 4:59 pm

Motion graphics are one of the most powerful tools for branding and marketing. Video marketing and animation grows year on year. It’s effortless to consume, it’s effective at conveying information, and when done well, it’s a joy to watch. But […]

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brochure Design - Brochure Design - Dream Apartments

Brochure Design

Posted on: November 30, 2020 5:12 pm

Our design studio have created thousands of brochure designs for businesses, charities and other organisations spanning every conceivable market sector. Our experience and knowledge of type, layout and photography ensures we position your brand perfectly, while  providing opportunity to meet […]

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KBE Packaging Design

Packaging Design at KBE

Posted on: November 23, 2020 8:00 am

How many times did you stop to check out a product simply because the packaging design caught your attention? When you had to choose between two similar products, did the way those products look influence your decision? While we should […]

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Pitch Deck Design

Pitch Deck Design

Posted on: November 19, 2020 9:55 am

You’re almost nearing the end of presenting a pitch deck design to a room full of suited and booted individuals. In your mind, everything was covered in your presentation, you spoke and deliver with confidence and the end result is […]

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A Career in Graphic Design

Getting into Graphic Design

Posted on: October 28, 2020 4:37 am

Belfast is a wonderful, vibrant city, that is producing some of the world’s greatest graphic design talent. We have design agencies leading world-wide world-class companies through strategic design support and the emerging talent from our local Universities is a testament […]

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Graphic Design Belfast – What a studio like ours does on any given day

Posted on: October 27, 2020 8:47 am

So what does a Graphic Designer in Belfast do…. We have worked on hundreds of graphic design projects in Belfast. From working with clients in the Hospitality industry, to the Medical Industry and from Professional Services to Sporting Governing Bodies, […]

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Website design | Kaizen Brand Evolution

When is it Time to Update Your Website?

Posted on: October 14, 2020 1:20 pm

After having some time to reflect on our own site over the past 6 months, we decide it was time to redesign and rebuild our website. Evolve it, if you will. Our internal team got to work on what would […]

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Pitch Deck Design

How to Pitch a Presentation Deck To Investors?

Posted on: October 7, 2020 12:10 pm

Pitching a business presentation deck to investors is a very challenging task as well as an extremely nerve-wracking process. It is so because it is something that forms the base of the future of a business or company. The fear […]

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Horse Racing Juniors - Marketing Material Design

Brochure Design Tips

Posted on: September 28, 2020 7:11 pm

As graphic designers, brochure design is one of the most common projects we undertake for clients daily. However for many of our clients, this is a relatively uncommon project. It could be the first project of this nature they are […]

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Covid-19 Digital Selling Grant

COVID-19 Digital Selling Capability Grant

Posted on: September 23, 2020 3:01 pm

The Minister for the Economy has launched a new £1 million COVID-19 Digital Selling Capability Grant (DSCG) from Invest Northern Ireland Aimed at helping retail and wholesale businesses grow online sales, DSCG is part of a wider COVID-19 support package to […]

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Logo Design - Canteen, Belfast

How to Design a Custom Logo For Your Business- Step-by-Step Guide

Posted on: September 18, 2020 3:31 pm

Designing a logo seems like a cakewalk, but in the real sense, it is a quite tough and challenging task. It is not just a process of selecting and combining particular shapes, colors, and text together into one element. It […]

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Brochure Design - Punchestown Racecourse - Kildare

Importance of designing a great brochure & using it as a business marketing tool

Posted on: September 10, 2020 1:25 pm

If you are an entrepreneur, then you must be aware of what the brochure is and what its significance is. A brochure is considered as a common marketing tool used to publicise any business, its product, or services. It is […]

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365 Days at KBE | Kaizen Brand Evolution

365 Days at KBE

Posted on: September 1, 2020 3:25 pm

After the first week at Kaizen I was given my first project, which was to design and build a website from scratch. Although I found the task challenging, I believe that this was the best way to enhance my skills […]

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Annual report design: why it should look good?

Posted on: August 25, 2020 10:16 am

The company’s annual report is an important document that tells about the health of any company to its stakeholders, shareholders, media publications, and your community. You can find different annual report designs, formats, and shapes. It ranges from basic typewritten […]

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Graphic Designer

How design plays a part in your marketing efforts

Posted on: August 24, 2020 3:10 pm

When crunching the numbers, good graphic designers in your camp can often be considered a nice-to-have rather than a business necessity. Well, truth be told, design is as important as any other part of your business, if not more so. […]

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The difference in e-commerce and Brochure websites

Posted on: August 10, 2020 3:45 pm

Strong website design is vital for any business and organisation, not just those selling online. At Kaizen Brand Evolution we match creativity and passion with the technical capability to develop your website into one your customers will love. Online business […]

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Brand Development - Kaizen Brand Evolution

Important stages of brand development that a designer has to go through

Posted on: August 3, 2020 1:12 pm

If you have established a new business and are thinking of making it popular through print media, then you must understand that this is not going to work. It is important for businesses to be present online these days. Because […]

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Connect and engage your stakeholders with a nicely represented annual report

Posted on: July 29, 2020 3:33 pm

An annual report is a lengthy document that represents a comprehensive report on a company’s transactions or activities (selling & buying of products, investments, charities, etc.) throughout the preceding year. It transparently explains the expenses, profits, growth & degrowth, and […]

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Motion Graphics - Explainer Videos - Horse Racing Ireland

Motion graphics – explainer videos for Horse Racing Ireland

Posted on: July 17, 2020 3:11 pm

This year has been a funny old one. We’re mid-July but it still feels like the longest March ever. At this stage we’re pretty tired of the words unprecedented and lockdown. That said, this period has been one of the […]

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Pitch Deck Design | Kaizen Brand Evolution

PowerPoint pitch deck dos and don’ts

Posted on: July 15, 2020 3:15 pm

A pitch deck is through which businesses, companies, and professionals try to effectively interact, influence, and engage their clients, business partners, investors, and employees with their business. We can say, it is one of the most important and valuable tools […]

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Pitch Deck Design | Kaizen Brand Evolution

9 important things your business powerpoint pitch deck must contain

Posted on: July 6, 2020 11:17 am

A pitch deck plays a vital role in businesses and industries. It helps them to easily and effectively explain to their clients and staff about their products, services, visions, achievements, status in the market, etc. Today, every business, small and […]

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Why blogging for your business is so important

Posted on: June 29, 2020 11:51 am

Getting your name out there can be tough. But, as a business, it’s vital to your long-term stability and profitability that you make your products or services known in the marketplace. While that once required a sizeable advertising budget, the […]

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branding - kaizen brand evolution

What is branding?

Posted on: June 22, 2020 1:38 pm

“Branding” is one of those terms that is often misunderstood – but it’s crucial that you get it right in order to make it work for your business. People often mistake branding for simply having a logo or mark that […]

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website design | kaizen brand evolution

The importance of hiring a brand design agency

Posted on: June 19, 2020 1:11 pm

Generally, people misunderstand and misuse the term “Branding or Brand Designing.” They often consider branding and marketing the same thing but it’s not so. Both are completely different aspects of business promotion. Branding is simply a creation of an identification […]

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Pitch Deck Design

How to perfect pitch deck design

Posted on: June 9, 2020 1:25 pm

As a design studio working with businesses engaged in delivering new ideas, raising awareness or indeed looking for funding for their start up, Pitch Deck Design is one of the most popular design services we undertake. We work with brands […]

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Focal Media Branding

Focal Media brand & web development

Posted on: May 26, 2020 4:29 pm

Focal Media is Ireland’s leading digital solutions provider. From their headquarters in Dublin, they serve a wide range of markets including: Retail, Automotive, Hospitality and Military the experience Focal Media brings to running and managing digital signage networks is second […]

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Lean Bean – brand identity

Posted on: April 16, 2020 2:12 pm

Lean Bean approached us to create a unique brand identity as the business was faced with significant growth across Dublin and Ireland. Lean Bean is a well-established Fresh Food Outlet in the centre of Dublin, serving up some of the […]

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Westville Hotel – brand identity

Posted on: 12:18 pm

The Westville Hotel is a longstanding boutique hotel situated in the heart of Enniskillen. For many years the Westville has grown in popularity for its diverse range of high spec rooms, service and entertainment, not to mention food outlets across […]

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Boundary CrossFit – brand identity

Posted on: April 15, 2020 3:45 pm

Understanding the Brand The newest player in the CrossFit arena, ‘Boundary CrossFit’ came to us to create create a unique brand identity and system to showcase their brand new high-end facility, to help them prepare it for launch and growth […]

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Graphic Designer

Making sure you have the relevant information on your website

Posted on: April 10, 2020 11:27 am

Writing content and providing a structure for a website can be a daunting task. There is so much information to include, how do you make sure that you say everything that you need to say? And beyond this, how do […]

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Marketing tips for hotels during lockdown

Posted on: March 31, 2020 10:42 am

As marketers and business owners we are all currently faced with a unique challenge. One that has and will change our industries forever. It will change the way we do business, change how we sell our services and also change […]

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event design | kaizen brand evolution

Advertising design at Kaizen Brand Evolution

Posted on: March 23, 2020 3:36 pm

At Kaizen Brand Evolution we’re all about helping brands achieve fantastic results with smart design. Our many years of experience and expertise help us to get the very best for our amazing clients. We work closely with our clients to […]

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The importance of good packaging design

Posted on: March 18, 2020 11:38 am

No matter how good your product is, first off you need to convince consumers to buy into what you are offering – Thats where packaging design comes in. While quality is of course vital to a product’s success (or failure) […]

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Menu Design | Kaizen Brand Evolution

When is it time to update your menu design?

Posted on: March 9, 2020 4:55 pm

As a restauranteur your menu is a critical piece of brand collateral. Your menu is both a necessary requirement and a piece of marketing material. Unlike the majority of your marketing efforts, your menu will be seen by all of […]

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1 Month at Kaizen Brand Evolution

Posted on: March 5, 2020 9:02 am

Scarlett Aubrey I was hired at Kaizen Brand Evolution in January, starting the year off on the right foot. New country, new year, and a new job. At the end of last September, I decided to move away from my […]

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Informe – brand identity

Posted on: March 3, 2020 9:45 am

Rightpath Recruitment, based in Armagh approached Kaizen Brand Evolution to create a new name and identity for their brand to develop into an innovative force that makes an impact on the recruitment industry across the construction, IT and finance sectors. […]

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Brogans – brand identity

Posted on: February 25, 2020 8:50 am

PJ Brogan Opticians are a pillar in their respective communities across Lisburn and Ballynahinch, known for their expertise and reputation in optometry. This family-run business has kept ahead of the curve in terms of their offering and adapted with the […]

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Graphic Designer

When is it time for a new website?

Posted on: February 17, 2020 10:30 am

Your website is the heart of your business. And yet whenever it gets mentioned you feel the need to apologise for it. If this is you then that is probably a tell-tale sign that you need a new website. There […]

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How to make your brand stand out from the crowd

Posted on: February 10, 2020 9:58 am

In a world of ever-increasing noise, making your brand stand out from the crowd has never been so hard. There has never been so much choice and there have never been so many different ways to buy or research. So […]

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branding - kaizen brand evolution

2020 – is it your time to rebrand?

Posted on: February 3, 2020 11:01 am

Where did the last 10 years go? This is the question that has been on everyone’s lips since the turn of the decade. Ten years on and (if you’re anything like us) added a few distinguished-looking grey hairs and wrinkles. […]

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billboards Design | Kaizen Brand Evolution

Designing a billboard to attract attention

Posted on: January 27, 2020 12:08 pm

Billboard advertising can be a little daunting for a lot of marketers. Many brands may be put off because they think billboard advertising belongs to bigger brands. They may view it as a higher risk project than other more measurable […]

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annual reports

Five key elements for an engaging creative annual report design

Posted on: January 23, 2020 8:58 am

In the businesses, an annual report plays an important role in highlighting the company’s growth and other important activities throughout the year. It informs and educates the clients, partners, employees, and shareholders to see how the company has performed during […]

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Kaizen Brand Evolution wins creative contract for Ulster GAA

Posted on: January 17, 2020 10:36 am

Ulster GAA, have recently appointed Kaizen Brand Evolution as their creative agency, after a competitive tendering process. Ulster GAA is the provincial council and governing body of the Gaelic Athletic Association sports of Hurling, Gaelic football, Camogie & Handball in […]

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presentation deck design. Kaizen Brand Evolution

Why your business needs a creative presentation deck design

Posted on: January 13, 2020 8:15 am

It is very important for you to understand that, how you present is very important as what you present. So, you would never want your design to let you go down anyway. If you are not a designer, there is […]

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Meet our web development team

Posted on: January 8, 2020 1:33 pm

Introducing our Web Development Team If your company is considering a website refresh, Our team brings experience and knowledge to help overcome those issues. If you are keen to improve your user experience, achieve a higher conversion rate or improve […]

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5 essential qualities of a great logo design

Posted on: January 6, 2020 4:24 pm

It may seem unfair, but a great logo design can make or break a brand. While it might seem like such a small part in the grand scheme of what you have to offer, it is vital that it sticks […]

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Tips to design an annual report for your business

Posted on: December 27, 2019 5:37 pm

An annual report is one of the crucial elements for every public company. It is basically a marketing opportunity for businesses as one can show their organization’s identity and vision through the annual report. Moreover, an annual report also helps […]

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Brochure designing 101-tips to design captivating brochures

Posted on: December 23, 2019 7:41 am

Know Your Objective Before looking for brochure design services and moving ahead with the designing process, take your time and have a clear vision about the objective of the brochure. Are you going to promote a concert, a newly launched […]

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Branding is important

Why branding is important for business success

Posted on: December 14, 2019 6:05 am

Branding is one of the most important things in a business. It is basically a marketing strategy under which the business creates a name along with a symbol or a design that is easily identifiable as belonging to the company. […]

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How to build a more premium brand

Posted on: December 9, 2019 2:40 pm

Building a more premium brand is more easily said than done and moving from one type of brand to another brings with it a series of potential hurdles such as the challenge of; Adapting internal processes Adapting long-standing employees Overcoming […]

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Brand Design, Kaizen Brand Evolution

What is the process of designing a logo

Posted on: December 6, 2019 1:51 pm

Have you ever seen a big brand without a logo? No, because there is no brand that does not have a personal logo design. It is true, that through the logo design your customers will perceive your brand. In order […]

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Horse Racing Ireland & Kaizen Brand Evolution

Horse Racing Ireland

Posted on: December 5, 2019 2:50 pm

Horse Racing Ireland have appointed Kaizen Brand Evolution to deliver Graphic Design Services to promote Irish thoroughbred horse racing internationally, following a competitive tendering process. Horse Racing Ireland (HRI) are the national authority for thoroughbred horse racing in Ireland. They […]

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Website Design, Kaizen Brand Evolution

The necessary elements of a great website

Posted on: November 25, 2019 10:30 pm

When we think of great website design, we tend to think of the websites that have done something a little (or a lot) different. We tend to think of websites that incorporate a background video, sliding graphics, animations, big and […]

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Choosing colours and fonts that fit your brand

Posted on: 12:28 pm

How to choose colours and fonts that fit your brand Choosing the right colours and fonts for your brand is about more than just going for something that looks kind of nice and appeals to you personally. And while this […]

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Brand Development - Kaizen Brand Evolution

When to revamp your design portfolio

Posted on: November 19, 2019 11:09 am

You’re proud of the work you have produced over the years, and your design portfolio provides a little glimpse into a history of your professional working life. Almost like moving house, or having a clear-out of some of your belongings, […]

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What makes a good design portfolio?

Posted on: November 12, 2019 10:35 am

Having a great design portfolio can be the difference between winning and losing at your next pitch. A sharp well thought out, and tailored portfolio will make you stand out from the crowd and can help you put your best […]

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The power of branding

Posted on: November 4, 2019 12:31 pm

Branding can mean the difference between winning over your customers or losing them. It can be the difference between being known and unknown, trusted or put off. But why is branding such a powerful tool for your business? Here’s our […]

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Branding, Kaizen Brand Evolution, Belfast

Branding design process

Posted on: October 29, 2019 8:14 am

The top brands all have a few key things in common. They provide an exceptional customer experience at every possible customer touchpoint. They keep their employees happy and they have a memorable brand. Whether it’s Starbucks, Nike, Apple or Google, […]

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Using branding to grow your business

Posted on: October 22, 2019 2:45 pm

Your brand is more than selecting a few colours and deciding upon a font that you like, your branding is the gateway to your business. It tells your audience and your customers who you are and what you stand for. […]

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How does branding help marketing?

Posted on: October 14, 2019 4:11 pm

How branding and marketing work together. Branding is all important to marketing. Without a strong brand then any number of marketing activities can fail before they’ve even got off the ground. Great branding on the other hand, tells your audience […]

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How to create the perfect pitch deck

Posted on: October 7, 2019 12:54 pm

Firstly, what is a pitch deck? A pitch deck is a set of designed presentation slides used for the purposes of presenting information to an audience. Typically pitch decks are presented on platforms like Microsoft Powerpoint or Keynote by Apple.  […]

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Whiterock Finance – Website design & development

Posted on: July 3, 2019 9:37 am

Working with businesses across almost every conceivable market sector, we get to understand and learn from many of the most innovative business people across the country. We also get to work within Industries that support this development and innovation within […]

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BeyondHR – Brand identity

Posted on: July 2, 2019 10:38 am

BeyondHR focus on a relationships based approach to Human Resources, their headquarters are based in Ballymena, Northern Ireland, with another office based in Glasgow, Scotland. Previously named Personnel and Training Services (PTS), our rebranding project was undertaken to reposition the […]

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365 days at KBE

Posted on: June 13, 2019 2:00 pm

This year has been the most challenging, yet rewarding and enjoyable year of my time at university. The industry experience I’ve gained while being on placement at KBE has been invaluable and just as importantly the work has been thoroughly […]

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Fusion Antibodies – Brand identity

Posted on: May 31, 2019 4:18 pm

A refresh of one of the world’s most recognised Antibody Humization brands with updates to the iconic antibody mark and a design language that allows the brand to live outside of the lab. Fusion Antibodies is one of the world’s […]

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Best accessories for designers

Posted on: May 9, 2019 3:52 pm

When it comes to graphic design, obviously the main tools you are going to be using are your software, for example, the Adobe Creative Cloud software package and your choice of machine, whether it is a laptop or desktop computer. […]

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Whiterock Finance – Brand identity

Posted on: April 30, 2019 10:09 am

Whiterock Finance are an independent alternative funding company based in Belfast, Northern Ireland. Previously named Whiterock Capital Partners, our brand audit project was undertaken to reposition the business within current and new markets. Traditionally such businesses are branded in a […]

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Digital marketing: starter guide

Posted on: April 19, 2019 11:00 pm

I think it is safe to make the assumption that we now live in a digital world. When things like AR and VR are becoming more and more common in the real world, it’s hard not to notice. The way […]

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Belfast business awards – finalist

Posted on: April 15, 2019 11:30 am

As many of you know, we’re not normally the ones to shout about our own greatness. Rather the king maker than the king! However with this year being one of big change within the studio, we decided as a company […]

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Graphic design – the what and how

Posted on: April 7, 2019 9:44 am

Many of our clients have historically know our business for its brand development projects. However there are a large proportion of our clients who task Kaizen Brand Evolution with the day to day graphic design Belfast services that keep their […]

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Typography: The important bits and what it means to design

Posted on: April 2, 2019 10:00 am

When making your way into the world of graphic design or when working with a graphic designer on a project, one of the most important elements that you will come across is that of Typography. Typography is stated like this:  […]

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International brand coverage at the National Stadium

Posted on: March 31, 2019 9:11 am

Wednesday past saw the UEFA Euro 2020 qualifiers start with Northern Ireland winning 2-0 over Estonia. Yeooow! Now that that’s out of the way, some of our studio was in attendance for the match and were treated to the visual […]

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What are the aspects of a rebrand?

Posted on: February 26, 2019 12:54 pm

Taking on a rebrand is a serious commitment. You need to be sure that this is what’s needed for your business to move forward but also that you know what you need before going into it. It may seem daunting, […]

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The importance of design in leaflets and flyers

Posted on: February 23, 2019 12:00 pm

Leaflets and flyers are used by many businesses across the world, whether they are advertising a new product or talking about the services that they offer. However, when it comes to a flyer it is important to make sure that […]

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Where to start Branding for a small business?

Posted on: February 8, 2019 12:30 pm

Every business has to start somewhere, as they aim to become the market leader in their industry. One thing that will help them do this, almost more than anything else is their brand. It is vital for anyone, whether you […]

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How important is a Brand?

Posted on: February 6, 2019 1:00 pm

We’ll start with the obvious: Branding is very, very important for any business. There isn’t any ‘might’ or ‘could be’, it just IS. But why is it important? What does a brand do for you and your business exactly? Within […]

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Investor Pitch Deck Design – Fyre

Posted on: February 1, 2019 9:30 pm

If you were recently enthralled by the Fyre Festival documentary on Netflix, you’ll certainly have some questions about the investors and how they came to the decision to invest in the “Greatest Festival That Never Happened”. Below as you can […]

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Apples & Mermaids Round-Up

Posted on: January 29, 2019 12:00 pm

At the end of January, we here at Kaizen Brand Evolution held our first event/workshop of the year, titled Apples & Mermaids. This was a workshop detailing the importance the logos play in our lives and just how important they […]

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Tips on working with a Graphic Designer

Posted on: January 4, 2019 8:25 am

As expert graphic designers in Belfast, we have helped thousands of businesses with their creative projects. From full brand development to basic flyer design no project is too large or too small. Engaging with a graphic designer for the first […]

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Town – brand development, website design & social media

Posted on: January 3, 2019 12:00 pm

When branding a new venue, whether restaurant, hotel, nightclub or bar, thee are considerations we must make as your branding partner. Our initial discussion will focus on customer demographics, market opportunities and the heritage of the business in the case […]

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November round-up: Belfast Design Week

Posted on: December 3, 2018 12:00 pm

November was a busy month for all of us here at Kaizen Brand Evolution as we had not 1 but 2 events on. These were during Belfast Design week at the beginning of the month, with one of them even […]

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Why is typography important

Posted on: November 13, 2018 12:00 pm

Here in the Kaizen Brand Evolution studio, we use typography every single day in our work. In every brand that we generate, on every website that we design and in every logo that we create, it’s always there and always […]

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Glo – Brand Creation

Posted on: November 12, 2018 12:00 pm

Recently we branded Glo Beauty, a new Beauty Salon in Belfast. This undertaking included: full brand development, logo design website design and social media campaigns. The client’s ambition was to create a modern beauty salon offering a customer service in […]

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Watch out for these pitfalls when designing brochures

Posted on: November 6, 2018 12:00 pm

When it comes to Brochures, they can often be one of the best pieces of marketing material that you can own. For something being quite small, it can be so important, as they can carry a lot of important information, […]

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The Number 3 – Brand Identity

Posted on: November 5, 2018 12:00 pm

The Number Three is a traditional Bar & Restaurant based in Limerick with a contemporary audience. Previously trading as Tom & Jerry’s it has since changed owners, the new proprietors wanted a brand to reflect the new services that they […]

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Planning your website project

Posted on: October 30, 2018 11:00 am

When you own a business, it is safe to assume that you have at least thought about the idea of having a website. It is a good idea, as in this day and age nearly everything is online, and having […]

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Why hire a design agency?

Posted on: October 23, 2018 11:00 am

Kaizen Brand Evolution was born nearly 4 years ago as its own stand-alone studio under the Kaizen moniker. It is the job of Kaizen Brand Evolution to help our clients even further. If a client wants a completely new brand, […]

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poster design

What a logo says about your business

Posted on: October 16, 2018 11:00 am

A logo does the talking for you; it’s your salesperson in the room when you’re not there, it’s your badge of honour, your declaration that you run a successful brand. A logo can ‘say’ these things correctly for you as […]

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United Wines – Brand Identity

Posted on: October 10, 2018 12:00 pm

United Wine Merchants approached the brand team at Kaizen Brand Evolution with the objective of repositioning their brand identity and communications to be more in line with their unique service, product and reputation. With over 36 years in business, United […]

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retail design

The importance of a logo

Posted on: October 9, 2018 11:00 am

A logo is a symbol that is synonymous with your brand, a sign of your business, your seal of approval and more often than not, the key for a consumer’s decision making. In a world that is saturated with branding […]

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Sports Medicine NI – Branding

Posted on: October 3, 2018 12:00 pm

Sports Medicine NI approached Kaizen Brand Evolution wishing to create a new brand to go with their new premises in Windsor Park. In their own words “Sports Medicine NI offers a comprehensive management service for athlete injury and health. Using […]

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How often should you change your logo/brand?

Posted on: October 2, 2018 11:00 am

Changing a business’s logo or brand can bring a number of feelings to the surface. It can spark debate, raise opinion and change feelings amongst staff, clients and competitors alike, this leads us to the question of ‘how often you […]

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website design | kaizen brand evolution

Logos – What makes a logo work?

Posted on: September 25, 2018 11:30 am

A Logo is Simplicity, Flexibility and Attraction. If you want to say something about the business you want to keep it simple as not to alienate or worse make someone feel stupid. You need a logo to be flexible and […]

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How much does a rebrand cost?

Posted on: September 18, 2018 11:30 am

How much does a rebrand cost? This cost of a rebrand is reflective of how much value it can bring to your business. In order for us as brand designers to evaluate this, it is very important to understand what […]

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The benefits of the rebrand

Posted on: September 11, 2018 11:30 am

One of the most powerful and effective times to re-brand is when a business sees a great change in circumstance, a takeover, a merger a new product line or direction. The benefits of rebranding now are so you have the […]

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McQuillan Companies – Brand Identity

Posted on: September 5, 2018 12:00 pm

McQuillan companies approached the branding team at Kaizen Brand Evolution to re-position and revitalise their brand identity. The family-owned business is well established across Northern Ireland and is specialists in civil engineering, quarrying, waste management and outdoor cleaning services to […]

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3 Signs That You Need A New Logo

Posted on: September 4, 2018 10:30 am

3 signs that you need a new logo A Logo may be made of type, they could have a mascot or a symbol, logos could have hidden meanings or monograms, negative space or a smile. Logos are power, they are […]

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Tonic Pharmacy – Branding

Posted on: July 16, 2018 8:00 am

Tonic is a friendly, caring Pharmacy based in the heart of Derry/Londonderry. The Pharmacy began in February 1987 with John MacCafferty (originally with the name MacCafferty’s Chemist) with a belief that focusing on the delivery of a personal customer experience. […]

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Blast 106 FM Brand Development

Posted on: July 9, 2018 11:55 am

Belfast’s most music station Blast FM approached Kaizen Brand Evolution to design and develop a new brand identity system for their group of radio stations across the UK and Ireland. Blast FM has been live on air for a number […]

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Harlow Brand Identity

Posted on: July 5, 2018 12:00 pm

The client’s ambition was to supply top of the line Italian and Scandinavian fashions online with an eventual ‘bricks and mortar’ store in Northern Ireland.  The brand had no name, identity, narrative or visual strategy. It was our job to […]

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GB Poultry Brand Development

Posted on: June 20, 2018 4:38 pm

The family business of GB Poultry contacted Kaizen Brand Evolution wanting to their refresh the identity of their well known brand. GB stands for Gregory Bell which is the family name of the business established since 1982 that has been […]

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Belfast Mens Health Logo Design

Posted on: June 13, 2018 4:34 pm

Belfast Men’s Health Group (BMHG) is made up a group of people across the community of Belfast and volunteer organisations across Northern Ireland, all with a strong interest in the health and well being of men, by raising awareness of […]

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Day & Age – Brand Development

Posted on: May 31, 2018 3:31 pm

Day and Age, creators of short films, use video to make sure the little moments are never forgotten. Kathryn approached Kaizen Brand Evolution when she wanted to steer Day and Age in a new direction, when she wanted to hand […]

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Graze, Belfast – Brand Audit & Logo Refresh

Posted on: May 10, 2018 3:45 pm

Graze is a restaurant based in Ballyhackamore, East Belfast. They love serving tasty little dishes (also know as tapas). These dishes are full of flavours using quality local produce, paired with your favourite wines. Graze is a great place to […]

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Meet our evolutionaries – Dawn

Posted on: May 3, 2018 3:51 pm

1.What has working in Kaizen Brand Evolution taught you about the design industry? The main thing it’s taught me is adaptability. The world of design is fast moving and it’s so important to evolve with it and to be able […]

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Code fixer logo design

Code Fixer – Branding

Posted on: April 27, 2018 4:11 pm

Codefixer are a small web design and development company based on the Malone Road, Belfast. They design websites for a range of clients  across many different industries all over Ireland. Codefixer are one of the few companies that specialise in […]

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Active Health – Brand Development

Posted on: April 19, 2018 4:51 pm

Holywood based Active Health Solutions approached the team at Kaizen Brand Evolution to reposition their brand identity to tie in with their plans to build a new website and a re-fit to their facility on Hibernia Street. Investment into their […]

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Mongey Communications – Branding

Posted on: April 12, 2018 4:36 pm

Mongey Communications tasked the Kaizen Brand Evolution studio with a full company rebrand of their hugely successful communications business based in Co. Kildare. The work that Mongey carry out is instantly recognisable across the island of Ireland with reach across […]

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Meet our evolutionaries – Dean

Posted on: April 6, 2018 4:36 pm

1. What has working in Kaizen Brand Evolution taught you about the design industry? From only being here a week, I’ve noticed how fast-paced the studio can be, you always need to be on the ball. 2. Desert Island Design […]

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Offset 2018 – 5 reasons to attend a design conference

Posted on: March 26, 2018 5:45 pm

In 2009 Dublin opened it’s doors to a new and exciting conference for design creatives. Starting out in the Liberty Hall, with 411 seats to fill, the Offset festival has significantly grown. The conference now takes over the Bord Gáis […]

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Posted on: March 22, 2018 4:37 pm

Poppogoblin are a healthy focussed café/juice bar situated on Alfred St, Belfast. They have garnered a reputation for fantastic, delicious healthy alternatives for lunch and for having warm friendly staff that make the entire experience with Poppogoblin one to remember. […]

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Meet our evolutionaries – Ciara

Posted on: March 13, 2018 1:52 pm

1. What has working in Kaizen Brand Evolution taught you about the design industry? Other than all the practical do’s and don’ts, form and function.  Working in Kaizen Brand Evolution has taught me a lot about the customer focus, everyone […]

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ISTD 2018

Posted on: March 12, 2018 1:54 pm

Founded in 1928 by Vincent Steer, ISTD has pioneering roots. From as early as 1911 Steer described himself as an ‘advertising typographer’ on his business card. His background in printing had given him the opportunity to observe the trade in […]

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Boyd Rice Solicitors

Posted on: February 8, 2018 12:57 pm

Directors Neil and Ben took the decision to rebrand an established firm Boyd Rice as they took control, naturally they spoke to us!  They wanted to stands out against competitors and announce that they have changed directorship. Boyd Rice aimed […]

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Evolve your business with design thinking #ImWithTheBrand

Posted on: December 15, 2017 4:36 pm

Design solves business problems; it’s that simple. Struggling to reach your target audience? Join us for the 4th event in our #ImWithTheBrand series, where we’ll take you through our full design process and help you grow your business with design thinking. […]

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Backlash Burger

Posted on: December 14, 2017 4:36 pm

Backlash is a brand new culinary offering in Belfast, serving up the meatiest, freshest burgers paired with beautiful craft beer and ale, what more could you ask for? Backlash is exciting new venture from local food tycoon Gary McIldowney that […]

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The Skinny Sauce Company

Posted on: December 6, 2017 11:52 am

The Skinny Sauce Company approached Kaizen Brand Evolution to create an engaging brand identity and packaging strategy for the launch of their exciting new Skinny Sauce product range. The brand story begins with the owner and entrepreneur Maria Doran. Maria’s […]

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naturallyrosie branding

Naturally Rosie

Posted on: November 24, 2017 9:00 am

Rosie came to Kaizen Brand Evolution seeking a brand for her Naturally Rosie naturally hand-made animal products, a balm for animals paws, an oil for fur and a toothpaste for their gums. Rosie has been selling her products at local […]

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Belfast Central Business District

Posted on: November 20, 2017 8:52 am

We successfully won the Belfast City Centre Management pitch to create a brand identity for the new Belfast Central Business District. Following the success of Belfast City Centre Management establishing Belfast One as Belfast’s first Business Improvement District (BID) on […]

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Punchestown Racecourse

Posted on: November 13, 2017 3:47 pm

Punchestown approached Kaizen Brand Evolution to perform a re-brand for their established and celebrated racecourse and entertainment venue. We re-positioned the Punchestown brand by creating an engaging narrative and strategy for the business. With focus on the new ‘Town’ campaign […]

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NIce Design #ImWithTheBrand

Posted on: November 10, 2017 10:37 am

Northern Ireland is known for punching above its weight in many industries, and design is no exception. Join us for #NIceDesign, the third installment of our #ImWithTheBrand event series. Four creatives from across Northern Ireland will come together to share […]

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KBE Upcoming Events

Posted on: October 31, 2017 4:41 pm

We’ve got a busy few weeks ahead of us, so here’s the full run down on what we’re up to in November. / Belfast Design Week / Helvetica Screening / 08.11.17 First up, we have a few events at Belfast […]

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Posted on: October 23, 2017 4:49 pm

Richie Lavery is an established photographer specialising in all aspects of high-end imaging, from portraiture and architectural to interior and exterior photography. Richie’s business has gained some major traction since working across Northern Ireland on high spec building projects and […]

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Giant serviced apartments

Posted on: October 19, 2017 12:28 pm

Giant Property approached Kaizen Brand Evolution to brand their Serviced Apartments business. Offering some of the best locations across Northern Ireland and Belfast Giant Serviced Apartments where established online running under the Giant Property brand identity. As the business evolved […]

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Watch Tech

Posted on: September 26, 2017 11:21 am

Watch Portfolio Management is a well-established business specialising in financial guidance with many clients reaching from the UK to Australia. Watch Portfolio Management is based in Lisburn, Northern Ireland, and is known for their financial advice that leads businesses that […]

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Join us for our next Brand Masterclass

Posted on: September 5, 2017 2:57 pm

A few months ago we hosted our first ever brand masterclass in association with Women in Business NI. It was so successful that we’ve decided to host a few more masterclass sessions, starting with our “3 Steps to a Successful Brand” […]

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The Cookie Jar

Posted on: August 9, 2017 3:52 pm

The Cookie Jar is a well-established bakery situated in the beautiful surroundings of the Mourne Mountains. Since 1965 The Cookie Jar have been baking some of the country’s best known breads and sweet treats, from Wheaten bread to Soda bread, […]

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Jane McClenaghan

Posted on: August 4, 2017 4:34 pm

Jane McClenaghan owner of Vital Nutrition – Northern Irelands leading nutrition and healthy lifestyle brand approached Kaizen Brand Evolution to create an identity for herself in preparation for Jane’s evolution as a leading, national healthy lifestyle consultant. Jane has featured […]

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1 Month At KBE!

Posted on: July 3, 2017 9:00 am

During my final year studying BDes Hons Graphic Design and Illustration at Belfast School of Art, I was given the opportunity to work part time at Kaizen Brand Evolution. I finished my degree and completed my end of year show […]

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Telling your brand story

Posted on: June 22, 2017 11:48 am

Every brand meet we have with a client or potential client focuses on one theme: Telling your story! Whether you are a nutritionist, a pet food manufacturer, a restaurant owner or a marketing manager, it’s our job to help you […]

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Women in Business Masterclass

Posted on: June 15, 2017 12:24 pm

On 6 June I had the pleasure of addressing an array of Women in Business members on the Importance of Branding at the Crowne Plaza Hotel, Belfast. The opportunity to present to such a prestigious gathering of female entrepreneurs and […]

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A Career in Graphic Design

A Year in the life of KBE

Posted on: June 12, 2017 9:52 am

One year on from my graduation and finishing final year of BA Hons Graphic Design and Illustration in Ulster University Belfast, I find myself working in Kaizen Brand Evolution for one full year. The time has truly flew in! I […]

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Little Hands Little Feet

Posted on: June 8, 2017 1:14 pm

Little Hands Little Feet are a leading day-care and afterschool facility that pride themselves on providing a fun, safe environment right in the heart of South Belfast. We’ve been working with Little Hands Little Feet for a number of years, […]

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label design

University of Ulster Degree Shows 2017

Posted on: June 6, 2017 2:02 pm

On Thursday 2nd of June our Design Director, Ryan Stanfield, and Head of Brand, Lynsay Spence, got the opportunity to have a sneak preview of the annual University of Ulster Graphic Design and Illustration Degree show! Invited to a lunchtime […]

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Web design for Belfast Music Production Academy

Posted on: May 12, 2017 12:12 pm

The team behind Belfast Music Production Academy contacted us recently with the request to design and build their online presence. After researching the marketplace both online and locally we decided to build a content led website focusing on the courses […]

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ISTD 2017

Posted on: April 11, 2017 10:05 am

On 1 April this year I travelled to DIT Grangegorman to meet up with old friends and colleagues in the International Society of Typographic Designers for the Irish ISTD Assessments. It’s full day of assessing student submissions from the island […]

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Down Royal Racecourse – Brand Audit

Posted on: March 27, 2017 9:08 am

We’ve been working closely with The Down Royal Racecourse over the past few years creating engaging advertising campaigns, race festival materials and digital ads. On the run up to the 2017 Summer Festival the Down Royal Racecourse approached Kaizen Brand […]

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Graphic Designer

The evolution of Brand

Posted on: March 7, 2017 2:55 pm

Evolution is defined online as ‘the process by which different kinds of living organism are believed to have developed from earlier forms during the history of the earth’ or ‘the gradual development of something.’ It is a term that we […]

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Offset 2017-02-22

Posted on: February 23, 2017 1:09 pm

Stand back! We’re ready to create something! The KBE team is rejuvenated and inspired after a weekend in Dublin for #OFFSET2017. iloveoffset.com. This was our third year as a creative team at one of the top design conferences, OFFSET. Last […]

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Loco Pizza

Posted on: February 16, 2017 5:10 pm

Loco approached Kaizen Brand Evolution to create a contemporary brand identity, menus, website and interior graphics for their fresh new pizza place situated in the East Point Entertainment Village, Dundonald. Loco’s mantra ‘mad about pizza’ highlights their passion for great […]

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Offset 2017- Our top 5 speakers

Posted on: February 10, 2017 2:18 pm

Who are you most excited about for this year’s #offsetDUB? Here is the run down of our top picks for this year’s Offset. The ultimate set of design talks hosted in Dublin, bringing together some of the best names in […]

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Branding Solv-ed

Posted on: January 13, 2017 10:27 am

Solv got in touch with us with plans to undertake a brand audit. They required an update to the established identity to keep them ahead of the curve. Solv pride themselves on offering a personal service. Engineers turn up on […]

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Breda Academy’s refreshed identity

Posted on: December 21, 2016 1:57 pm

Breda Academy required a fresh brand identity to set them apart from their competitors as part of the 2017 marketing cycle. Breda approached Kaizen Brand Evolution to create a refreshing brand campaign that spoke to their three key audiences, future […]

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Wonderwall by Noblett’s

Posted on: December 16, 2016 2:21 pm

The owners of Wonderwall by Nobletts approached Kaizen Brand Evolution with the vision of re-branding their well-respected and established business in the heart of Belfast City Centre. Nobletts are a Long-standing family-run shop with 2 floors of paint, wallpaper, brushes […]

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Branding The Future

Posted on: November 23, 2016 2:57 pm

We were approached by Adam / Founder and Director of the Future 17 Conference to develop a new brand identity and strategy for the up and coming tech conference for teens. Future was born out of frustration at the lack […]

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Posted on: November 18, 2016 1:02 pm

Here at Kaizen Brand Evolution we are big music and fashion fans, so are eager to participate in this year’s ‘Wear Your Old Band T-Shirt To Work Day’ by Radio 6 on the 25th November. We have our tees picked out, […]

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Design of the Boojum Food Truck

Posted on: November 11, 2016 4:48 pm

This month in Kaizen Brand Evolution we had the pleasure of working on the concepts and design of Boojum’s brand new offering –The Boojum Food Truck. The Food truck is now available for bookings across the whole of Ireland for […]

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Collaborating & creating with Down Royal Racecourse

Posted on: November 3, 2016 8:58 am

The Down Royal Racecourse has long been a stage for some of the most exciting spectacles in Northern Ireland, and this is exactly what we try to capture when we produce work for them. One of the most exciting projects […]

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Staying Healthy by Working Together

Posted on: November 2, 2016 11:32 am

Slim’s Healthy Kitchen is one of the longest standing clients on the Kaizen Brand Evolution roster. Since their fruition, we have developed the brand, from the brand identity, tone of voice and brand personality to their website, social media design, […]

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The power of Snapchat

Posted on: October 31, 2016 11:05 am

Snapchat is one of the most powerful ways of communicating today, short and sweet bursts of messages between you and a friend on your phone that disappear before you have a chance to react, it’s the fast-paced engagement and the […]

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Top of the Pops this week

Posted on: October 17, 2016 12:12 pm

Design and Music go hand in hand and we are certainly inspired by the creativity of the music we listen to in and out of the studio. This week we’ve asked the graphic design studio to show us what music has […]

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Meet our evolutionaries – Shaleen

Posted on: September 28, 2016 9:26 am

1. What has working in Kaizen Brand Evolution taught you about the design industry? In the few months that I’ve been at Kaizen Brand Evolution, I have learnt about presenting for design and how to present a client’s brief back […]

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Meet our evolutionaries – Ryan

Posted on: 9:25 am

1. What has working in Kaizen Brand Evolution taught you about the design industry?  Reputation is everything, building a good reputation across industry in invaluable and keeping the creative momentum simply nurtures the reputation. 2. Desert Island Design Studio, which typeface […]

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Meet our evolutionaries – Lizi

Posted on: 9:24 am

1. What has working in Kaizen Brand Evolution taught you about the design industry? KBE has taught me to always push myself to do the best – What I personally think is best for the design project I am undertaking. It […]

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Meet our evolutionaries – Jordan

Posted on: 9:23 am

1. What has working in Kaizen Brand Evolution taught you about the design industry? Probably how to manage time more effectively. There are so many things going on in the studio ranging right the way through from client graphic design work, […]

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Meet our evolutionaries – Lynsay

Posted on: 9:23 am

1. What has working in Kaizen Brand Evolution taught you about the design industry? That it is the team that you build around you and the studio culture that you craft that can be credited for the success of a studio. It’s that, that […]

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Meet our evolutionaries – Vicki

Posted on: 9:04 am

1. What has working in Kaizen Brand Evolution taught you about the design industry? You need to be fast, accurate and very, very good. I learn so much each day in the studio, and thankfully have a supportive and talented and […]

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GHBranded Culture Night 2016

Posted on: September 20, 2016 4:21 pm

Thank you to everyone who came down to GHBranded for Culture Night 2016. Super fun night branding your Social Media accounts! Everyone’s photos can be found here: bit.ly/GHBrandedPhotos Please tag, link and share your images, and of course use them […]

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Get Twitter Branded

Posted on: September 15, 2016 8:55 am

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”. Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance […]

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Get Instagram Branded

Posted on: September 12, 2016 9:18 am

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”. Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance […]

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Get LinkedIn Branded

Posted on: September 8, 2016 9:07 am

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”. Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance […]

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Get Facebook Branded

Posted on: September 6, 2016 1:23 pm

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”. Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance […]

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Mozilla – Open Source Logo Design

Posted on: August 18, 2016 2:00 pm

‘Open sourcing’ or perhaps ‘open publicity’, we couldn’t help but be curious to see the concepts being considered and there annotations on reasoning. Whilst we appreciate a much greater strategy may be propping up the concepts behind the scenes and […]

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Let’s talk about the Rio logo

Posted on: August 4, 2016 3:45 pm

The Rio logo was unveiled on News Year’s Day in 2011. Designed to represent the citizens of Rio De Janeiro, and to showcase the nation to the world. Since then there has been negative press surrounding the games, fears of kidnapping, […]

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Boojum, store No.7 opening night

Posted on: July 28, 2016 3:24 pm

Boojum Belfast celebrated the opening of their seventh store last night and they invited the KBE studio to explore the store, sample the Burritos and more. It was an fantastic atmosphere. The new Great Victoria Street premises are certainly very […]

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Panacea in Vogue and online

Posted on: July 27, 2016 1:50 pm

We love seeing a brand do so well from its fruition in the Kaizen Brand Evolution Studio. Working closely with Panacea Drinks in their brand evolution has proven a massive success for the company with features in Vogue magazine, tastings […]

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Reuben’s tasty new website

Posted on: July 21, 2016 10:02 am

We love when businesses grow and reach new levels of success through hard work and considered business direction. It’s our goal to help them get there through great graphic design and web site design. Today we’d like to show how […]

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It’s all black and white?

Posted on: July 18, 2016 4:20 pm

– A New Mobile Design Trend Coined as Complexion Reduction by Michael Horton (UX/UI Designer at Swarm) this stark, monotone, type led mobile design trend of 2016 has seen companies such as Instagram, Airbnb and Apple climbing aboard. The design […]

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Comber Pharmacy Branding

Posted on: July 7, 2016 1:05 pm

The owners of Parker Pharmacy desired to re-brand their business to appeal to the communities in which they were situated. With the name change to Comber Pharmacy they required a modern brand identity with a nod to the classic branding […]

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Shebelle’s Brand Identity

Posted on: June 29, 2016 1:23 pm

Shebelle required a brand identity to reflect high end, ethically sourced hair extensions and associated beauty products. During a temple ritual in India women donate their hair to the gods. The temples used to burn this high quality human hair but now they […]

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Robert Roberts

Posted on: June 16, 2016 5:27 pm

We had the pleasure of working closely with Robert Roberts on their brand and marketing materials recently. With the launch of their new range of flavours, based on famous landmarks across Northern Ireland we designed the advertising campaigns. Using the […]

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Hootsuite Conference

Posted on: June 13, 2016 11:10 am

This week Hootsuite hosted a rather interesting conference. There were exhibit stands, a networking get together and talks held in a conference room, the difference being it was all done online. In the talks we listened on how to effectively […]

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digital presentations

Power of Video

Posted on: June 10, 2016 4:24 pm

The Power of Video Conference was held on Monday 6th June in the newly finished Waterfront Belfast and brought together some of the internet’s biggest stars, including Casey Neistat (Youtuber of the year) and our very own Cian Twomey (Facebook […]

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Hot night for hot design!

Posted on: June 6, 2016 4:42 pm

On Friday eve our team popped down to the annual University of Ulster Degree Shows to see the latest talent emerging from Graphic Design in Belfast. It was a pleasure as always to catch up with course tutors, Richard McElveen, […]

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Sylvester’s is open

Posted on: June 3, 2016 10:38 am

Belfasts’ newest restaurant, Sylvester’s approached Kaizen Brand Evolution to create a contemporary brand identity and logo design which celebrated the owner’s late grandfather ‘Sylvester.’ They required a brand identity that reflected the close knit family atmosphere that the owners pride […]

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Pride of Ireland

Posted on: June 1, 2016 4:43 pm

Mirror Media approached Kaizen Brand Evolution to give the prestigious Pride of Ireland Awards a brand refresh. They required brand identity, strategy and direction for print, online and event material. The Awards ceremony celebrates the achievements of Ireland’s unsung heroes. […]

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Vandal opening night

Posted on: May 31, 2016 1:05 pm

Nothing gives us more pleasure than to see a brand created in the Kaizen Brand Evolution go live. Working with the management at White’s Tavern we designed the brand identity for Vandal. On Friday night the Kaizen Brand Evolution team […]

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SRC end of year shows

Posted on: May 30, 2016 1:02 pm

On Tuesday night we had the honour of congratulating Sinead McGreevy on completing an HND in Graphic Design at South Regional College. Sinead had been gaining experience in our studio for over 6 months and had been an asset to […]

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website design

Ooh & Aah Website

Posted on: May 16, 2016 11:50 am

Freshly baked GIANT cookies, as fond lovers of sweet things in our office, we knew this website was going to be right up out street. With Ooh and Aah (sister company of Little Treats NI) required an e-commerce website that […]

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French Village Catering Website

Posted on: May 13, 2016 10:17 am

The French Village Bakery brand is one that we have evolved from conception, when the guys at French Village Catering came to us to discuss building a website, it was one we couldn’t wait to get started on! The French […]

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Love it or Hate it?

Posted on: May 12, 2016 12:09 pm

Love or hate it, the new Instagram logo design is certainly creating a big fuss worldwide. Dubbed “A New Look For Instagram”, the brand has updated the look and feel of their identity both through their appstore icon and the […]

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Slim’s Healthy Kitchen No.4

Posted on: May 9, 2016 1:17 pm

From the very inception of the Slim’s Healthy Kitchen idea, Kaizen Brand Evolution have been creative partners providing all manner of brand support from identity and brand language, to marketing and strategic positioning for all stakeholder communications. For many clients, our service goes […]

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Babble Brand Identity

Posted on: May 4, 2016 4:48 pm

Babble required a forward thinking brand identity that showcased them as the one stop shop for a career in the call centre industry. As well as the launch of their Babble Jobs brand (online jobs board) they required an accompanying […]

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Nuovo Ristorante

Posted on: 3:28 pm

Jordanstown Village will soon boast a nuovo ristorante! Working closely with the team at Bureau by the Lough to expand their offering and launch an Italian experience, we conducted a naming process incorporating some design thinking picked up at the […]

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Boojum, Cinco De Mayo

Posted on: April 29, 2016 11:26 am

Boojum approached us to create a concept for the launch of their new ‘Win a trip to Mexico’ Campaign for Cinco De Mayo. We developed an online and printed campaign strategy that revolved around a ‘holiday tag.’ Using the tag […]

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Brand evolution of White’s Tavern

Posted on: April 14, 2016 2:31 pm

The owners of the White’s Tavern came to us with an idea to brand the floor above the traditional Irish pub into a one of a kind bar/eatery. Stepping away from the long-standing tradition of White’s the new addition was […]

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Offset 2016

Posted on: April 12, 2016 5:42 pm

Offset is a massive design conference hosted in Dublin, this year saw record numbers of attendees from across the globe. We were treated to hear from all sectors of the creative industries, makers at the top of their game, discussing their […]

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Offset 2016, our top 5 speakers…

Posted on: April 4, 2016 4:24 pm

Who are you most excited about for this year’s #offsetDUB? Here is the run down of our top picks for this year’s Offset. The ultimate set of design talks hosted in Dublin, bringing together some of the best names in […]

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Cache, discussing the creative community

Posted on: March 31, 2016 4:39 pm

Last week we attended Cache. An event designed to discuss bringing together the creative industries under one banner, hosted by Noribic at the Mac in Belfast. We were greeted with smiles, wine, and music by local singer/songwriters Travis is a […]

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Talking Brand

Posted on: March 22, 2016 4:41 pm

Senior designer Ryan Stanfield popped into BBC Radio Ulster ‘Good Morning Ulster’ this morning to talk brand. How it’s come about It has been built on a solid foundation of 6 years of creativity, the studio was producing work across the island of […]

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International Society of Typographic Designers 2016

Posted on: March 10, 2016 1:06 pm

I travelled to DIT (Dublin Institute of Technology) Grangegorman last weekend, 5 March 2016 for the Annual ISTD (International Society of Typographic Designers) Student Assessment. Every year design students from across Ireland take part in what Erik Spiekermenn described ‘The […]

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Sylvester’s – Brand

Posted on: March 7, 2016 11:37 am

Sylvester’s needed a contemporary brand identity that held up the legacy of the owner’s Grandfather ’Sylvester.’ The new Belfast eatery is a full circle restaurant serving breakfast, lunch and evening meals in style. The owner’s family have a longstanding hospitality […]

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Girl Power

Posted on: February 18, 2016 8:53 pm

Kaizen Brand Evolution join Women in Business We are excited to be part of Women in Business, one of the largest and ever growing business network’s for females in Northern Ireland. Lynsay from a design perspective, and Glenda from sales are […]

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BBC Digital

Posted on: February 7, 2016 8:34 pm

Connecting Homes Roadshow Here’s one you don’t get everyday! Lizi Daley from our Digital team has been working with BBC Digital and Farset Labs to create an interactive roadshow showing the evolution of digital technology in the home. The walk […]

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Walking the Walk and Talking the Talk

Posted on: February 2, 2016 8:47 pm

Valuing brand with Robert Bau Tuesday saw the alarm clocks set for 3.30am for Glenda and Lynsay as they embarked on a road trip to Dublin to attend a workshop hosted by the Institute of Designer’s Ireland with guest speaker […]

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The value of Design

Posted on: January 5, 2016 4:14 pm

At Kaizen Brand Evolution it’s our job to communicate our skills and services eloquently to our clients. Selling a “non-tangible” product makes our jobs harder initially, but much easier upon completion when the work speaks for itself. Our Client Showcase […]

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Harry Pearce Pentagram

Posted on: December 10, 2015 7:47 pm

On Dec 10 2015 the design team at Kaizen Brand Evolution took a trip to the Connor Lecture theatre at Ulster University for a talk by Pentagram’s Harry Pearce. The University of Ulster Design department really pulled it out of […]

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Hisssssssss!!! They’re Coming!

Posted on: December 1, 2015 7:24 pm

This week our creative team have been having some fun coming up with campaign ideas to make Sprite as synonymous to St Patrick’s day as Coke is to Christmas. After a brainstorming session that aired ideas across the team we […]

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Mourne Mountains Brewery

Posted on: 9:08 am

The Mourne Mountains Brewery approached the team at Kaizen Brand Evolution for some creative concepts for the up and coming launch of their festive spiced lager. Naturally we jumped at the chance to pitch for the client, working with such […]

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Slim’s Healthy Kitchen Cookbook

Posted on: November 11, 2015 9:08 am

Kaizen Brand Evolution created the branding and designed every touch point you will see from Slims Healthy Kitchen, Slims being one of our longest standing clients, a client that is constantly growing, succeeding and as Slim grows in business as […]

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Branding | Kaizen Brand Evolution - Belfast

Nurturing creativity

Posted on: November 5, 2015 7:41 pm

Southern Regional College We have embarked on a partnership with Southern Regional College to work with students who are undertaking the graphic design course. To help develop industry skills and prepare students for live in a studio we are submitting […]

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Web Design for Boojum, Belfast, Dublin and Galway

Posted on: October 12, 2015 7:27 pm

Ireland’s premier burrito bar and Mexican fast food restaurant Boojum, are firm favourites in the KBE studio. Friday is most definitely a Boojum day, as is Monday and a regular late night. We’re fully fledged #boojumaddicts and proud. When the […]

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Brand creation For Friends Daycare & Nursery

Posted on: October 3, 2015 7:30 pm

Watching our customers move into different markets and business ventures is amazing and we’re always happy to assist with their own business development. The owners of Friends Daycare & Nursery, Belfast approached us to develop the brand for their new […]

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Slim’s Healthy Kitchen, Belmont Road – Design Belfast

Posted on: September 24, 2015 8:03 pm

Gary came to us for the launch of his new Belmont Road Store in Belfast, the third Slims Healthy Kitchen in Belfast. Gary was approaching on new territory and we prepared a number of brand progression scenarios for him. The brand […]

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Northern Ireland Chamber of Commerce – Twitter with Nick Pickles

Posted on: September 17, 2015 8:43 pm

Today myself and Vicki were invited to the lovely setting of the Grand Opera House in Belfast where Nick Pickles of Twitter was discussing the ins and outs of twitter. As usual the Chamber put on a great spread for […]

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Changing markets!

Posted on: September 12, 2015 7:21 pm

‘St George’s Market Bar & Grill’ becomes ‘George’s of the Market’ Our creative team relish creating brands as much as turning around inherited brands. George’s of the Market logo was presented to us as a blank canvas to create the […]

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Voice Box Awards NI

Posted on: September 8, 2015 4:02 pm

Voice Box is Northern Ireland’s national joke competition for school pupils, designed to raise awareness among children of the fun and importance of communication by the Royal College of Speech and Language Therapists. Our challenge was to consider a new approach […]

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Relax… you’re almost there

Posted on: July 1, 2015 10:22 am

The next time you are travelling from Belfast international airport we hope you are well Fed & Watered! Our brief was to inject some soul into the outlet whilst protecting the balance of the customers perception of a high end […]

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Branding | Kaizen Brand Evolution - Belfast

Content is King!

Posted on: June 23, 2015 8:27 pm

Chartered Institute of Marketing’s Annual Ireland Board Chair’s Lunch Exploring the phenomenon that context is replacing content as King of the Digital Marketplace, Lynsay Spence and Connor McAuley attended the event hosted at Malmaison Hotel Belfast. Guest speaker, Chris Fielding-Martin, […]

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Simon Brien, Belfast – Website Launch Design

Posted on: June 16, 2015 7:57 pm

Simon Brien Estate Agents approached Kaizen Brand Evolution to design the advertising campaign for the Launch of their brand new website. Simon Brien are a forward thinking company with an extensive history in the Northern Ireland real estate industry and […]

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International Society of Typographic Designers

Posted on: June 15, 2015 7:49 pm

The International Society of Typographic designer’s is the staple for excellence in worldwide typography. This year I was invited to assess the Irish submissions for the Awards. The assessments involved a full day at DIT Grangegorman with Ireland’s top design […]

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University of Ulster Degree Shows 2015

Posted on: June 11, 2015 8:38 pm

The team at Kaizen Brand Evolution had the opportunity have a sneak preview of the 2015 student submissions for the graphic design and illustration courses final year exhibitions at the University of Ulster Belfast in the afternoon before the big […]

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Ciara from Snax ’n the City knows good food!

Posted on: May 28, 2015 7:23 pm

Long term city centre client  Snax ’n the City approached us to rethink how their food-to-go bags could look. Briefing there desire to move away brown bags, we set about exploring new ways for the brand packaging to evolve. We […]

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Everyday’s A School Day at KBE!

Posted on: April 22, 2015 7:38 pm

Hootsuite University Congratulations to Vicki, from our digital team, who graduated from the Hootesuite University. Hootsuite’s education and certification programmes are developed by industry-leading experts and feature up-to-date resources to drive meaningful results on social media. This management tool allows […]

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Boost North West 200 Design

Posted on: April 19, 2015 7:52 pm

Boost Energy drinks have been working with Kaizen Brand Evolution in the design and development of localised advertising campaigns for the past year. Boost needed an eye-catching campaign for the North West 200 that spoke to bikers and the general public […]

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Fully Fledged at the Institute of Designer’s in Ireland!

Posted on: April 18, 2015 7:36 pm

IDI Registration The Institute of Designer’s Ireland is Ireland’s largest and oldest association of design professionals. Our creative team are proud to be members of the Institute as a studio collective with Senior Designers Ryan Stanfield and Lynsay Spence qualifying […]

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OFFSET 2015, Dublin

Posted on: April 5, 2015 8:41 pm

When it comes to design religion the creative community pray south, towards Offset. It is a pilgrimage for the Kaizen Brand Evolution studio every year, trumping birthdays, Christmas and St Paddys’ day for the top spot in the calendar year. […]

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Ministry of Sound Pitch – CD Cover Design

Posted on: March 27, 2015 8:24 pm

Kaizen Brand Evolution were asked to develop design concepts for the release of two of Ministry of Sounds new CD releases – Throwback and the Ibiza Sessions 2015. We designed the concepts from brief and were successfully awarded positioning of […]

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Boost – St Patrick’s Day

Posted on: March 8, 2015 7:55 pm

Boost St Patricks Day Graphic Design With Boost Energy Drinks being a market leader in independent retailers across Ireland they approached Kaizen Brand Evolution to develop an advertising campaign to link St Patrick’s Day with Boost. We set out to […]

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McCartney’s of Moira

Posted on: February 26, 2015 3:11 pm

McCartney’s Butchers of Moira approached Kaizen Brand Evolution to Design and develop their marketing materials in store. They required new menu design for the Deli and high impact posters and signage throughout. McCartney’s are a world famous brand with award […]

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Buns on the Run!

Posted on: February 22, 2015 7:33 pm

French Village Bakery Delivery Fleet French Village Bakery are expanding their fleet of livery to deliver their tempting treats from the bakery to their Botanic Bistro and across Northern Ireland to their hospitality clients. Our brand team worked on concepts […]

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Ooh & Aah Bakery

Posted on: February 2, 2015 8:22 pm

Little Treats NI were an established baking company with plans to re-launch a cookie-based company known as ‘Ooh & Aah’. Their tastes for brand direction lay in contemporary French design and with this we pitched 3 brand concepts. The Ooh […]

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event design | kaizen brand evolution

Slim’s Healthy Mini Kitchen – Victoria Square

Posted on: January 22, 2015 8:14 pm

Slim took on the pod in Victoria Square Belfast as a brand new venture. His plan was to turn the old Victoria square kiosk and transform it into a one-stop juice bar for shoppers. The idea was great and we […]

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Bakehouse Belfast – Branding

Posted on: January 19, 2015 8:18 pm

Bakehouse Belfast approached Kaizen Brand Evolution for a branding project to set them apart as the top B2B supplier of baked goods across Ireland. Already established in some of the countries top hotels they required a fresh brand that would […]

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NI Design Alliance – Making Things Better

Posted on: January 8, 2015 8:56 pm

with NI Design Alliance We are proud to be part of Northern Ireland Design Alliance, a group of practising professionals who believe that great design makes things better for people. That’s what we do at Kaizen Brand Evolution, we pride […]

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Tokyo 2020 Olympic Logo Design

Posted on: January 7, 2015 7:44 pm

The release of the new logo for the Tokyo Olympics in 2020 sparked the interest of the Kaizen Brand evolution studio and here’s some thoughts on the mark itself. The logo comprises four geometric shapes forming a T, L, R […]

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SBD Events Website

Posted on: June 16, 2014 12:22 pm

A long time customer, SBD Events, came to us with a unique challenge. Working in such a visually focused industry, their website design needed to reflect the vast nature of their business, but also remain completely usable from a customers […]

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Armstrong Learning NI

Posted on: May 3, 2014 12:17 pm

Access Through Music Identity and Magazine Design Working with the team from Armstrong Learning, Belfast over the past few years, we were engaged to provide the brand identity for a new UK wide initiative entitled “Access Through Music”. Not only […]

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Action Renewables Website

Posted on: February 14, 2014 12:16 pm

We successfully won the contract to design and code the Action Renewables new web portal. Coming up against stiff competition, our ability to implement industry leading graphic design as well as integrating with their existing CMS, put us in an […]

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Aircore Brand Identity

Posted on: December 26, 2013 12:10 pm

The management behind Aircore were one of Kaizen Brand Evolutions very first customers. Understanding our approach to design, we were instructed to create a brand identity that could present an air of authority in an already busy marketplace. Through focus […]

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The National, Belfast – Concept Logo Design

Posted on: April 20, 2013 12:25 pm

Beannchor are one of Belfast’s’ most prominent hotel and licensed venue hospitality groups. Owning other amazing venues including The Merchant and Yardbird, Belfast, we were delighted to be invited to present our concepts for their latest venture “ The National” […]

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Emerald Wood Identity

Posted on: October 30, 2012 12:20 pm

John J Doyle are one of Belfast’s leading chimney specialists. Looking at their market and the supply chain, they identified a market for Kiln dried wood to prolong the life of the chimneys they sold. Working closely with the marketing […]

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