- Brand Identity
- Logo Design
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As a relatively new company, Energise Sales approached the Kaizen Brand Evolution team to create and develop the brand into an engaging, innovative force that makes and impact. Our aim was to create a brand that would build brand confidence across existing and new customers and to establish a sound foundation for growth nationally.
The brand mark icon is made up of a light bulb and the e from energise sales creating the filament of the bulb. This E can be brought throughout the brand with flowing movement and is welcoming. Energise Sales typography uses GT Walsheim Pro, a friendly approachable san serif typeface. It has welcoming features with circle dots and rounded letter forms which is extremely important for a sales brand to be approachable.
The Use of Colour
The use of colour seen throughout their new brand identity is a bright and engaging.The bright greens show the energy of the brand for the name Energise and the idea of the light bulb to always show the vivid brand.