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Greenview
Deliverables
- Brand Identity
- Logo Design
Working Better Together
Greenview was established in 2017, merging with two related companies B.I. Electrical Services and Bel-Air Services. In 2019, Greenview made two further acquisitions; Central Heating Services Limited and its subsidiary Electrical Services Southern Limited. Together these companies now form Greenview, delivering heating installation, inspection, servicing and maintenance services. Providing a full suite of services, Greenview have developed a reputation for reliability, quality and service. Creating solutions for you, Greenview tailor their services to each customer, remaining adaptive, innovative and progressive.
Challenge / Opportunity
Brand Identity
Kaizen Brand Evolution recently worked with Greenview to develop a new and unique brand identity. Following the merge of their key service offerings, Greenview wanted a fresh character to showcase their progressive position.
Process
Looking Forward
Greenview are always looking forward, aspiring to evolve and grow as a business. To convey this, we wanted to position Greenview as a modern and responsible organisation. Topical references were incorporated into the vision, including the environment, earthy colour schemes and relevant graphics.
Solution
Working Better Together
To instil an evolved identity, we created a new logo for Greenview and updated the brand language to connect with customers in an engaging and informative manner. A vibrant colour palette was chosen to emphasise the enthusiasm behind Greenview, this combined with a variety of environmentally focused images has conveyed Greenview’s revolutionary approach.
