- Brand Identity
- Brand Naming
Boiler Room is a purpose-built hot yoga facility just outside Hollywood in the Belfast harbour estate. The Facilities span 1000 sq. ft comprising of a reception, large hot yoga room, and exceptional shower facilities.
Challenge / Opportunity
Unique and Modern
We were tasked by the team at Boiler Room to create an innovative name and brand identity. The sister business of the renowned ‘Boundary Crossfit’, Boiler room offers the latest in Hot Yoga classes in a unique and modern facility.
The yoga room has been designed with the customer in mind, offering a high-end space where you can enhance your health and wellness through the power of Hot Yoga. To convey this, we created the name and brand identity, incorporating a modern and timeless mark with a heat inspired gradient as the colourway.
Consistency is key
To instil a recognisable identity, we worked closely with the team at Boiler Room to match the industrial interior with the brand aesthetic, typeface and graphic language.