- Visual Identity
- Brand Research & Development
Anderson McQue is one of the leading Clean Tech & Energy global workforce suppliers, committed to playing their part in creating a sustainable future for our environment. Anderson McQue provides premium talent solutions to the largest and most intricate projects worldwide.
Challenge / Opportunity
We were delighted to be tasked by Paul McQue, Conall Anderson and the wider team at Anderson McQue to craft a visual identity to support the establishment of a sound foundation to market and grow internationally.
Going above and beyond the expectations of a recruitment agency, Anderson McQue is a devoted team who are passionate about working towards a cleaner and more sustainable future. To convey this, we designed a brand identity with their core audience at the forefront of our thinking.
We created a modern, corporate identity that is fit for purpose, showcasing their admirable dedication. Following numerous focus sessions with the senior team at Anderson McQue, we developed the identities monogram, representing not only the initials but a slick and contemporary business. An impactful colour palette played a significant role in creating the brand identity, incorporating beautiful tones of green to reflect the positive environmental impact that Anderson McQue strive for.