- Brand Identity
- Visual Identity
McKeever Hotel Group is a family run business based in Newtownabbey, County Antrim, Northern Ireland. Entrenched in history, the group is impeccably run by the McKeever family, operating 5 hotels across the Island of Ireland.
Kaizen Brand Evolution were delighted to be involved with this wonderful project. We were tasked to develop a brand-new identity for McKeever Hotels.
Elegant and Bold
After comprehensive brand research, we begun the process of developing a new visual identity for McKeever Hotels. Channelling the group’s rich history in hospitality, we built a brand identity embodying an elegant, bold system of expression that elevates the portfolio of hotels.
Heritage and Contemporary Design
We introduced a balance of heritage and contemporary design styles across the graphic language and design. The mark is a nod to the constant visual across each of the unique Hotels within the group. The window is a versatile logotype that signals quality across the group. Blending all aspects of their business, McKeever Hotels captures the attention of the wider demographics both nationally and internationally.