The difference in e-commerce and Brochure websitesPosted on: August 10, 2020 3:45 pm
Strong website design is vital for any business and organisation, not just those selling online. At Kaizen Brand Evolution we match creativity and passion with the technical capability to develop your website into one your customers will love.
Online business has never been more competitive and so customers use our experience of working on many website projects across multiple industries to guide them through the online journey. We design basic brochure websites through to e-commerce mega-stores with thousands of SKU’s.
However, while each business may require a website, not every business will require the same type of site. Brochure websites and ecommerce websites are two totally different types of websites, both with different aims and advantages; it will really depend on the type of business you own and the aims you have for it.
Today, we will go through both types of sites and why our clients choose either or.
What is an ecommerce website?
Simply put, e-commerce means to complete a transaction online, so an e-commerce website is a means of buying and selling goods and services online. Just as in a traditional shop you’d find on the high street, online retailers, or companies with an online presence, need a platform on which to build their online store and carry out transactions.
There are two aspects to an e-commerce website: a storefront and a checkout. The virtual storefront allows you to display your products and/or services so customers can find out about them, and the checkout allows them to securely pay for those goods and/or services
Why do our clients choose them?
For many businesses, their website is the first point of contact between buyer and seller. Many people do their shopping online now, for all sorts of goods and services. This means that having a website that’s both a visually pleasing and easy to use brochure of your website may not be enough. Depending on your business and industry, having the option for users to purchase your products or services directly from your website can be vital to ensure you don’t lose out on custom, or even fall behind competitors already offering this as an option.
What are they?
A brochure website is essentially a digital version of a printed brochure. They show the products or services your company provides, however, unlike an e-commerce website, they do not sell the product or service online. With a brochure website, the goods and services are only displayed, so customers will have to contact the company to place an order.
Brochure websites tend to be visually engaging, and the best brochure sites make the most of search engine optimisation to really get the noticed in search results. These websites can be accessed on desktops, smartphones, and tablets through any browser, so you can be sure your company is reaching the maximum number of people.
A well-made brochure website is great for promoting your business. Using effective words and captivating images, they can draw people in and really sell your products.
Why clients love them
Brochure websites are also great if you don’t want to have to spend too much time updating and managing a website. By simply designing a brochure website, you can leave it up on the internet and only update it as and when your services or prices change.