- Brand Identity
Helping you work smarter in the cloud
Savenet Solutions provides a range of data protection and cloud computing services. They deliver cloud backup, cloud disaster recovery, Tegile storage, cloud archiving and cloud file sharing services to businesses in all sectors. Savenet is a pioneer in the field of cloud computing services in Ireland. Their hybrid cloud services are bringing great benefits to organisations of all sizes.
Savenet needed an indentity to truthfully reflect their positioning in the market. They are pioneers of modern cloud services and were one of the first adopters of cloud computing. Modern competitors identities seemed advanced and Savenets image needed a refresh.
We explored a range of visual systems to effectively tell the story of Savenet in a brand mark. We held several brainstorm meetings with the client and studio to really piece together a memorable yet simple device to represent the company. Paired with extensive design research and sketches we came up with the savenet cloud.
We designed a custom cloud mark with an S intertwined. The cloud represents Savenet’s purpose and beginnings in the market and holds up across all of their marketing and product outlets. The mark is versatile and instantly recognisable for the brand. The brand identity brings a clearer and simpler understanding to the business offering and solidifies their position. With a vibrant palette and straightforward tag ‘Helping you work smarter in the cloud’ their business communications will now translate globally.