Back To ProjectsClient
NI Citi Express
Deliverables
- Brand Identity
- Graphic Design
- Campaign
Have a Nice flight
NI Citi Express are launching after noticing a gap in the market for well managed business travel across the UK and Europe. Born on the idea of ‘making life easier’ for their travellers the name NI Citi Express came into play as an extension of the abbreviation NICE. NICE encompasses the entire customer journey and anything from the boarding experience to the coffee served on board should be and is incredibly nice.
Challenge
Adding Value
Create a modern Airline Identity that resonates with business travel and represents an extended service and streamline experience from purchasing tickets online to arriving at a destination.
Process
Bespoke Design
A team of 3 designers worked on the craft and strategy for NI Citi Express, looking at everything from hostess uniform designs to seat cover pattern swatches. We had numerous meetings with the owner of the airline to determine possible directions for the plane designs and developed 2 separate schemes for both models that exist in the fleet.
Solution
Brand Identity
The new brandmark symbolises flight taking off and the upward symbolism has a positive look. It uses the N to create the abstract shape of a plane’s tail and the direction of moving up and moving on. This is very positive and gives the impression of moving, speed express which is important for the NICE brand. The font called Tungsten condensed is also used for NI Citi Express type beside the brand mark. This is a corporate brand mark is modern and contemporary, and it has mileage that doesn’t fit any trends and will be timeless for years to come. The balance between the brand mark and the typography has a corporate professional look.
User Interface
Branding assets
From start to finish the enthusiasm of the whole Kaizen team was absolutely incredible. They took the brief and completely understood who we are as a business and what we wanted to achieve. The end result delivered exactly what was in my head and more - bringing ideas that we hadn’t considered and helping to develop the brand identity with such passion. We very much look forward to working with Kaizen along the next steps of our journey.
J McKnight - Commercial Director - Ni Citi Express
