Why Motion Graphics Should Be An Essential Part of Your Marketing

Posted on: June 14, 2021 8:00 am

Motion Graphics | Kaizen Brand Evolution

For years, motion design and animated videos have been a fun way to inform and entertain customers and employees alike. Producing a custom animation that delivers your message can sometimes cost more than you want to spend. If you are on the fence about whether or not you should use motion graphics to tell your story, keep reading.  Here are the four main benefits of creating motion graphics videos.

1. SIMPLIFY COMPLEX INFORMATION

If you work in a highly technical industry or simply seek to explain complicated information, communicating with your audience can have its challenges.

Motion graphic videos are an effective way for content marketers to communicate this complex information and data-rich content in an easy-to-digest format.

Once your audience has a clear understanding of your information and process, they can make the connection between what your brand does and how it can fulfill their needs. This is essential to moving your audience through the sales funnel.

Motion graphics can make learning new information exciting. The dynamic nature of the content draws your audience in and keeps them focused—which helps with retention of the information.

2. INCREASE BRAND AWARENESS

We all know that brand awareness is key to driving conversions. In a market that is highly saturated with content – standing out from the crowd can be challenging. After all, if someone has never heard of your brand, how can they be expected to convert?

Put simply: motion graphics are memorable—and that drives brand awareness.

While live action video is a great way to engage your audience, there can be limitations to how much you can incorporate your brand messaging without it feeling like overkill, or too salesy.

Motion graphics, on the other hand, can be easily altered to fit the needs of your different audiences—all while keeping your branding and core messaging consistent.

3. COMMUNICATE WITHOUT AUDIO

These days we find ourselves putting subtitles on just about every video designed to hit the social media airwaves. Often when viewers are scrolling through timelines they do not want to be bothered with audio.

Creating motion graphics using text is a way to communicate via video without having to subtitle your images after the fact.

By designing the video to use text from the start you will be able to elevate the design and ultimately create a more compelling video.

4. UNLIMITED CREATIVITY

Paramount to all of the above, motion graphic videos allow you to truly tap into your creativity. You can create any scenario you wish with unlimited parameters. And, in a world where budget plays a role in the creation of any video, motion graphic videos tend to be more forgiving for a lower budget.

In essence: With motion graphics you get what you pay for. But you don’t have to spend a fortune to create a video that communicates your message.

Whether you’re telling a story, sharing interesting data, or explaining complex subject matter, motion graphics provide endless possibilities in representing your brand.

At Kaizen Brand Evolution,  we’ll help you create the right video for your brand.  Click here or give us a call to start your motion design project.

VIEW OUR PORTFOLIO OF MOTION GRAPHICS HERE.