Using Motion Graphics for your Brand

Posted on: December 7, 2020 4:59 pm

motion graphics

Motion graphics are one of the most powerful tools for branding and marketing.

Video marketing and animation grows year on year. It’s effortless to consume, it’s effective at conveying information, and when done well, it’s a joy to watch.

But with so many video marketing options available, why would you choose to use motion graphics over another method?

Let’s start by looking at exactly what motion graphics is. We’ll then go on to discuss the benefits of motion graphics for branding and marketing.

What are motion graphics?

Motion graphics is a type of animation that uses text, graphics, colour, and movement to create visually striking video content.

In general, motion graphics is used for videos that do not feature characters and do not have a strong narrative. For that reason, it’s often used for logo animations, product animation videos and explainer videos.

For decades, motion graphics have been used by leading brands across industries. They are a proven, effective method of conveying key messages clearly, concisely, and beautifully.

Why use motion graphics

Almost any business can benefit from video marketing, but it’s important that you choose the right type. In order to do that, it’s good to have a basic understanding of the different types of animation available. With that in mind, here are six of the key benefits of motion graphics.

1. Motion graphics are perfect for logo animations

Motion graphics are ideal for logo animations. If you need your logo to jump out, a simple logo animation is a tried and true method to achieve it. From Coca-Cola, to MasterCard, to Hewlett Packard, logo animations are used by every major brand.

The advantage of an animated logo is quite simply that it catches the eye. If you want people to remember your brand name and logo and with some particular video content, then an animated logo is the proven way to do it.

2. Great if your product isn’t visually strong

If your product or service does have a strong visual side – for example, an app, a software product, or a technology component – then motion graphics can come to your aid. By using graphics, you can brand a product or service so that even the least visually appealing product becomes attractive.

In the world of digital products, motion graphics are increasingly important for branding and marketing. Consider brands such as Uber, Spotify, or Headspace, whose visual identity is consolidated with careful and consistent use of graphics and animation – the user remains immersed in the visual world of the brand as they use the product. It’s powerful stuff, and it’s helped to build some of the biggest tech brands in the world today.

3. Enables sophisticated and elegant visual branding

For some brands, 2D and 3D animation can seem too casual. One of the advantages of motion graphics is that it can enable you to create a sophisticated feel for your visual branding. This is more suitable for many corporate brands, as well as a lot of technology companies.

By choosing the right typeface, font, colours, voiceover, and even types of movement, it’s possible to craft motion graphics that perfectly represent the personality of your brand. It’s simple and powerful and it means that engaging and visually appealing video can be a reality for literally any sort of brand.

4. Ideal for clear communication of facts, stats, and benefits

Motion graphics are great for conveying information in a simple and pure way. They enable you to remove clutter, forcing you to focus on your core message. For marketing, this is extremely valuable. By restricting you to basic yet powerful visual elements, motion graphics get straight to the point.

This means that motion graphics are often ideal for explainer videos. If you need to convey complex information to customers, then the purity and directness of motion graphics are often just what’s needed.