The National, Belfast – Concept Logo Design

Posted on: April 20, 2013 12:25 pm

Beannchor are one of Belfast’s’ most prominent hotel and licensed venue hospitality groups. Owning other amazing venues including The Merchant and Yardbird, Belfast, we were delighted to be invited to present our concepts for their latest venture “ The National” – . Blindly pitching work for new clients is a shot in the dark, but the response from management on our pitches was extremely encouraging, however on this occasion we were unsuccessful with our logo design pitch, in favour of one from their previously engaged graphic design agency.

As you can see from the concepts provided, there was an array of branding options presented include a nod to the buildings history in it’s previous incarnation as a bank. Ultimately, we were unsuccessful in our approach to this logo project, but having seen the final branding chosen for the project and having the understanding presented to us, we know they have made an appropriate choice on the design