Blog > Talking Brand
Senior designer Ryan Stanfield popped into BBC Radio Ulster ‘Good Morning Ulster’ this morning to talk brand.
How it’s come about
It has been built on a solid foundation of 6 years of creativity, the studio was producing work across the island of Ireland and beyond, but was an unsung hero. We wanted to give the creative team and our clients a voice, a brand that could tell the story of who we are and what we do.
Why is what you do important
I believe it is important to effect change for the better. That is what design does. It intervenes to create a preferred state. It’s the ethos of Kaizen Brand Evolution and how we help our clients in business.
What will Kaizen Brand Evolution offer?
“In two words creative change. The ability to evolve in an ever changing and competitive marketplace. To continually engage with both internal and external audiences both visually and through brand language. We offer ideas and thinking on brand that can find output both in print and digital formats to reach the most fitting solution to the design problem. We offer a way forward.”
“We have recently converted our first floor into a studio space, allowing collaborative thinking from the designers, a break out meeting area, and reception to ask how you’d like your cuppa.”
“We are currently fortunate to work with a wide spectrum of clients, from charities to media moguls and everything in between. Our designers find themselves getting under the skin of many industries, believing that the value of design comes in knowing how businesses work in order to help find the right solutions to make creative change.”
“In terms of recruitment, we have just welcomed a new account manager, as well as someone to look after the numbers, and are in the process of sourcing a highly talented designer to join our gang.”
Why are brands important
Brand are incredibly important. Ultimately they are visual story tellers, they build consumer confidence and speak on behalf of your company. The visual language and tone of voice crafted for your brand will engage with your audience, build that audience and sell to that audience.