Step-by-Step Guide to Evolve Your Business as a Brand

Posted on: April 23, 2021 2:38 pm

Brand Design, Kaizen Brand Evolution

Creating a brand identity adds value to your business. It contributes to building powerful recognition, credibility and boosting sales and revenue generation as well. 

However, creating a powerful brand identity is not a cakewalk, and it doesn’t happen overnight. It takes several months and sometimes years. 

Some people think that branding is all about creating a powerful logo and other branding elements combining text, colors, and some attractive graphic elements together. It is not true! Branding is much more than just about creating some attractive visual elements. It is a long strategic process that consists of:

  • Comprehensive market research
  • Competition analysis
  • Strategy-making
  • Business analysis
  • Setting up business goals and objectives
  • Designing branding elements using graphic designs 
  • Combining branding elements together to create a presentable brand identity
  • Launching and promoting brand 
  • Maintaining brand value 

It requires a lot of effort and a relevant set of skills to proceed through the brand-making process and successfully complete it. Typically, this strategic process is done by professional brand designers or brand designing agencies. For better results, it is a great option to hire their services instead of trying to design your brand by yourself without having a relevant set of skills and experience. 

Here we have comprehensively defined the step-by-step process for creating your brand identity or evolving your business as a brand. Check out the guide below!

Comprehensive Market Research and Competition Analysis

Conducting comprehensive market research and competition analysis gives a broad idea about the market trends, demands, and scope. This further helps in making powerful result-driven strategies for designing a brand. 

Before making any decision on brand designing, dive deep into the market data by conducting comprehensive market research. The market data will help you find out the answers to many relevant questions, like:

  • Who are your top competitors?
  • Who are your target audiences?
  • What customers love the most about the product or service you offer to them?
  • Which type of product has broad potential in the market? 
  • Which is the best-selling product?
  • Which time period is ideal for boosting sales?

There are many ways you can find the answers to these questions. Some of the most effective ways are:

  • Taking professional assistance from a reliable brand designing agency
  • Browsing on the web 
  • Conducting offline and online surveys 
  • Interacting one-on-one with potential customers or interviewing them
  • Collecting data from social media platforms
  • Buying customers’ data from data selling websites or companies

A couple of things that you must take out from your research are: 

Lowest-Hanging Fruits- The lowest-hanging fruits refer to those potential customers to whom you can sell your products and services easily. 

Your Real Competitors- There will be many companies that deal with the same products and services you deal with. It is not necessary that all of them are your competitors. Your real competitors are those brands and businesses that are well-established and well-known in the market. 

Interest- The interest of your potential audience: which type of product and quality they like to invest in the most. 

Developing Brand Building Strategies 

Before designing branding elements, such as a logo, business theme, and punchline, it is essential to develop effective branding strategies. With branding strategies, you can smoothly and hassle-freely proceed through the entire brand-making process and develop a really powerful brand identity for your business. 

The data, stats, and information collected from the market research will help you develop powerful branding strategies. 

For making effective branding strategies, you need a team of highly skilled and experienced strategists, market analysts, and graphic designers. 

While making branding strategies, you need to keep a couple of things in mind, such as:

  • Your branding strategy will guide your entire brand-making process. You should develop it considering all the factors in mind. If anything goes wrong with your strategy-making, it will affect the entire brand-making process. And maybe you do not get the desired results eventually. 
  • You should design your branding strategy sequentially so that it helps in smooth proceeding through every step of the entire brand-designing process. 

Designing Branding Elements 

A brand or brand identity is made up of various tangible and intangible elements, including:

Visual Design Elements- A business logo, name, corporate design & color, background pattern, text, tagline, labels, packaging, etc.

Features- Sensibility of design, relevancy, balance, personality, quality, and the message. 

These branding elements play the most important role in evolving a business as a reputed brand. They must be designed carefully. 

While designing visual design elements, you have to ensure that those elements should clearly convey your message to your potential audiences. They must be compelling and engaging enough to leave a huge impact on your potential audiences and influence their decision-making. 

Your business logo, corporate design, and tagline should complement each other and be relevant to your business. They should have relevancy, design sensibility, and define your business personality. 

For designing compelling and engaging branding elements, it would be a good idea to hire a branding UK agency as they are specialized in this. And the best part is that you get an assurance of getting the desired results. 

Reviewing and Launching the Brand

Once you have done with designing all the branding elements, it is essential to review them before launching. Reviewing your branding elements helps to find the areas that need significant improvements. It also helps ensure that all the elements are designed as per the branding strategy. 

After reviewing and finalizing your brand identity, schedule a brand launch. You can launch your brand using mediums like advertisements, press releases, press briefing, etc. 

Promoting the Brand 

Designing branding elements is not enough to make your brand popular among people; you have to promote it. Running advertising campaigns, using print marketing tools and digital media are some of the best ways to promote your brand identity. You should make full use of them. 

The promotion of your brand increases the recognition and credibility of your business among people. It also helps in maintaining your brand value.