Rejuvenate your Packaging Design in 2022Posted on: December 17, 2021 11:27 am
A new year brings endless opportunities. It is a time for change, a time for evolution, a time for doing better. This should be no different in your business. As your organisation enters 2022, take time to consider the areas that could do with a revival and refresh.
An asset in organisations that often gets overlooked is packaging design. Yes, it is essentially the final step in the buying and selling process for your company but is a massively important asset to your brand identity.
Whether it is packaging that will appear pride of place in your retail store, packaging that will be photographed and promoted through your online store or packaging that will be used for online orders and delivered to your valued customers door, it is important to stand out, remain consistent and boost your brand identity.
They say “don’t judge a book by its cover” but believe it or not, we all do it, especially as a consumer. Often, a packaging design alone is enough to draw your attention to a product, be it online or in-store. Incidentally, the design of your packaging has the power to make or break a customer’s buying decision.
Make a Stand-Out First Impression with your Packaging Design
First impressions are key. This is no different in the buying process. We often find ourselves gravitating towards products that hold exciting designs, be it online or instore, the likelihood is, if the design stands out, you will investigate.
On the other hand, we often find ourselves overlooking products that have poorly designed packaging. This often links to our belief on first impressions – ‘if the packaging isn’t exciting, the product inside probably isn’t either’.
This is an area wherein many organisations face issues. You can invest a fortune in your product, website, brand identity, but if your packaging fails to showcase how brilliant your product is, it is likely to fail.
Let your Packaging Design Tell your Story
When developing a packaging design, it is important to consider a brand-new customer, one who has never heard of your products or services. Taking this approach will ensure your packaging tells a story about your brand, guaranteeing that customers will understand what you are aiming to achieve.
Packaging must be educational and informative in order to work. Although it is desired that customers recognise your brand identity, this is not always the case and you must be prepared for this eventuality.
The 5 W’s
Who, When, What, Where and Why?
When creating a design for your products, it is advisory to incorporate the trusty 5 W’s. Who are your target audience? When are your target audience going to realise what the product is based on the packaging? What is the product inside the packaging and does the design represent this? Where are your target audience going to come into contact with your packaging? Why have you chosen to design your packaging in a particular way?
Consider the Logistics
Although the design is our primary focus with your packaging, it is paramount to ensure that it is a manageable design, boasting the correct elements to guarantee functionality. Your packaging must be a protective shield for the product inside, as well as providing the necessary information for a customer to know what the product is. Additionally, your packaging design must be eye-catching on the shelf or the web page, this is so important, ensuring it draws the customers attention to your product, over a competitor’s product.
Packaging Design with Kaizen
At Kaizen, we recognise the importance of packaging design. We hold esteemed relationships with packaging printers across the UK and Ireland to guarantee our packaging can be proficiently developed to ensure success for your product.
Kaizen can create packaging design for a wide variety of products, including food packaging sleeves, gift bags, gift boxes, labelling and essentially all types of outer packaging.
With esteemed clients such as Bushmills Whiskey, Slims Healthy Kitchen and Thompsons Rum, Kaizen have an outstanding team of experts, who have advanced packaging design for many products, ensuring they appear pride of place in-store and online.