Rebranding – The Benefits

Posted on: April 14, 2021 12:04 pm

Branding | Kaizen Brand Evolution - Belfast

Rebranding offers the opportunity to clarify your image and new business goals, which in turn could lead to a more productive discussion of your key benefits and solutions.

A company rebrand is something which must be considered very seriously before the decision is made. If the change is well thought out, well-researched, and carried out properly it can yield positive results that can make a substantial impact on your company now and with future growth.

There are several reasons why a business might choose to start rebranding itself. It may need to connect with its customers on a more significant level. Some companies may need to change different components of their brand message because of current events or preferences. It is a process which can be proactive or reactive depending on what the goals of the organisation happen to be for this effort.

If you are thinking about a rebranding for your business, then here are the pros consider today.

1. Staying current

Keeping your business relevant and current is one of the most common reasons for a company to decide on a rebrand. The perceptions and opinions of brands and industries are constantly evolving, meaning that what was once considered successful and effective, may start to feel dated and out of touch with modern advances.

A successful rebrand can be just the thing a company needs to bring their products and services into the modern world and to the attention of the modern consumer.

2. Differentiating yourself from competitors

Successful businesses will find that after a while other competitors may start to become so much like you and your USP that customers forget what makes your company unique. Similarly, conditions in your industry could mean that it has become so saturated with competition that it’s difficult to distinguish yourself from the next company. 

Consumer perception is paramount and a rebrand can benefit your company by bringing its strengths and successes to light ahead of your competitors.

3. Connect with audiences old and new 

It’s imperative that your company stays ahead of the curve to ensure that your brand values, attitudes and preferences are fully in line with your existing demographic. Much like technology, culture and society also evolve, so it’s likely also that your position within the market may no longer hold appeal to your original audience. A rebrand in this instance could position your business more in line with your demographic and their new expectations whilst also opening your business to appeal to a completely different set of demographics.

4. Shift the company focus 

The best companies are innovative enough to be able to adapt to changing times. As well as staying current, you will need to be able to see a new opportunity for growth and to forecast where this will take you. 

5. It can help you to achieve new goals.

Rebranding gives you an opportunity to shift the focus of your organisational efforts if there is a new goal that you wish to achieve. When your company has the privilege of serving customers for a long time, there is a need sometimes to improve your existing product lines or develop new ones. 

6. It can increase engagement levels with your customers.

If you add a product or service to your existing line of options, or make a change to your brand, then there is an opportunity to create a significant splash of interest in what you offer. The process of rebranding offers a chance to engage with people on multiple platforms about your new value proposition. It is a way to encourage social media communities to share and discuss this important moon for your company. You will also have new ways to show people how your changes will benefit them in the future. You get to explain why the alterations to your brand were necessary, and why you as a business decided to implement them.

Client Testimonial

When our business first started, we created our own logo and brand, however as a company we had huge plans for growth and development and realised that we wanted to take our business to the next level, and to do so, we needed a new brand that was professional looking.After a few initial discussions with Kaizen about our business and how we wanted to be seen, Ryan and the wider design team at Kaizen presented our new brand to us. We went into this meeting knowing we would be pleased with the outcome, but we were blown away by what we actually got. Our new brand now represents our company well and is more desirable to our clients and customers. Having our brand on point will be very beneficial to us in the longer run as we aim to grow and build on what we have already achieved as a company.

– Chris at Energise Sales