Re-branding for Summer

Posted on: April 14, 2022 10:00 am


We now live in a fast-paced environment, where everything is changing constantly. Everyone can update their profiles with the click of a button, changing their profile picture, their interests and their engagements instantaneously. We have become very comfortable with our ever-changing and evolving personal branding. Hence, it is important to make sure we keep up with the instantaneous society within our business branding. 

Remaining consistent with the ever-evolving trends is a full-time job in itself. Yet, doing so is very beneficial for organisations. When starting a business, the first thing the majority of organisations do is create their branding. An organisation relies on their brand to showcase what they have to offer, what they represent and the personality of their business.

We all start somewhere. We also all aim to evolve, grow and surpass expectations. In most situations, organisations start small, with the goal of someday expanding into something bigger and better.

Has your Organisation Evolved?

Over time, organisations change, hopefully for the better. In certain situations, these brands outgrow what was once their core brand concept and require a change to represent their evolution. Brand identity is a key concept for organisations and this must remain up-to-date.

Whether your organisation has grown in size, taken on a new direction or simply feels that a revamp would be a beneficial implementation. If done correctly, a business re-brand can be a revolutionary transformation, enhancing your organisation’s brand exposure, recognition and awareness.

Flex your Flexibility by Re-Branding

Over the course of the pandemic, we have all had to become adaptable to many different, unpreceded circumstances. As professionals, it is undoubtable that we have all become extremely flexible, taking on tasks that a mere two years ago we wouldn’t have dreamed of.

Has your organisation adapted to change through evolving the products or services offered? If so, why not showcase this in a company re-brand. From remote working, to the introduction of brand-new services, it is important to showcase these in our brand identity and to generate the recognition deserved for the hard work and resilience shown.

Over the last two years, organisations worldwide have overcome extraordinary complications. Through dedication and perseverance, many organisations have come out the other end with a more productive, efficient and satisfied workforce. Many may discover that their initial brand image and company focus is no longer relevant due to their new ventures and evolution. It is important to take advantage of your company achievements and introduce this into your branding.

Compete with Competitors

Now more than ever, it is important to stand out from the crowd. Industries are becoming more and more saturated and the ability to excel is becoming more difficult.

To break through the competitive industry saturation, your organisation must have an individuality to it and this must be evident in your branding. We have all heard it, a unique selling point is necessary to come out on top. This has never been more important.

To guarantee a robust brand reputation in the industry, it is imperative to get ahead of the curve. Overtaking competitors requires careful consideration, constant evolution and carefully curated re-branding.

A re-brand to showcase your unique selling point, as well as your competitive edge above similar organisations will safeguard your relationships with existing clients, customers and stakeholders. Additionally, re-branding may target new customers who are intrigued by your distinctive brand identity and updated offerings.

Re-Branding at Kaizen Brand Evolution

At Kaizen Brand Evolution, our team of creative experts are experienced in developing brands, as well as evolving existing brands. Through collaborative communication with your team, our graphic designers will develop an innovative brand identity for your organisation.

Representing your organisation and showcasing what it has to offer, the team at Kaizen Brand Evolution will provide a variety of branding options for you to consider. To ensure you make the correct decision when it comes to re-branding, our team will design a prototype for your brand identity to allow you to get a feel for the design in real life. This will be implemented through digital images, giving you a detailed perception of what the brand could look like and feel like.

At Kaizen Brand Evolution, we specialise in brand identity, evolving brands to create modern identities that you will love. The customer is at the heart of everything we do. Therefore, we will work collaboratively with you to produce a brand that represents your visualisation and goals.

To discuss a creative project in retail design for your business, get in touch. Our team are contactable via the contact form or on 028 95072007.