PowerPoint pitch deck dos and don’ts
posted on: July 15, 2020 3:15 pm
A pitch deck is through which businesses, companies, and professionals try to effectively interact, influence, and engage their clients, business partners, investors, and employees with their business. We can say, it is one of the most important and valuable tools companies have. It is something that briefly describes the company, and its owners, investors, products & services, business plans & strategies, business models, etc.
While compiling a PowerPoint pitch deck, even the professionals often make very silly mistakes which actually decrease the value and effectiveness of a pitch deck. And this directly affects business meetings with investors, business partners, and employees. So, as a business owner, you must be very careful while creating a pitch deck for your business.
For creating a pitch deck for your business, you generally get two different options that are “create yourself” and “hire a brand evolution company.” If you want a professional to create a pitch deck for you, this is actually the best option as the professionals serve the best product. On the other hand, if you want to create it by yourself, you need to be specific. In this post, we have compiled all the dos and don’ts you must follow while creating a pitch deck for your business and presenting it in the meetings and conferences. Let’s start with the do’s points.
Dos For Pitch Deck
Narrate the Story
People love to listen to well-constructed interesting and engaging stories rather than long-lasting boring speeches. Even investors love stories. So, whenever you start creating aPowerPoint pitch deck, make sure the narration of the content flows like storytelling. Try to organise all the content in a sequence so that the audience can understand your point of view and engage with your vision. This is one of the most important aspects of making investors think about your proposal.
One Slide – One Idea
We know content is the king, but the well-constructed presentation of content is equally important. So, never forget this point. No doubt, the best way to make a pitch deck presentation powerful is to use new customised feature-rich templates. If you don’t want to spend on buying customised feature-rich templates, still you can create a powerful presentation of a pitch deck. For that, you need to follow a few simple steps which are mentioned below.
- Use one slide for one idea only. Whether the idea you want to put on a particular slide has only a few words or only an image, don’t put other ideas on that page.
- Avoid repetition of content or specific words. It will decrease the excitement level of the audience.
- Use different colors, highlighting features, underline, outline, and other features to make the slide look attractive.
Focus on Making Great First Impression
There is a saying “the first impression is the last impression.” This is very true. You must dedicate all your skills, creativity, focus, discretion, and experience in making a great first impression. A great first impression will aid you to engage the investors and other audiences to your business proposal. They will take interest in your proposal and respond better than as per your expectations. So, make sure you leave a long-lasting impression on investors through a few first slides of yourPowerPoint pitch deck.
Prepare Yourself Before Presenting Your Business Proposal
Once you complete creating your presentation, prepare yourself accordingly. You must know all the calculations or metrics mentioned in the slides so that you can confidently present them. The best advantage of the preparation of the presentation is that you can confidently present all the data with just having an overview of slides. You don’t need to read all the slides word by word if you are prepared.
Don’ts For Pitch Deck
Avoid Using Too Many Bullet Points
Presenting the content in bullet points is a great idea. It is an effective way of presentation. However, if you use too many bullet points in your PowerPoint pitch deckpresentation, it will be a poor presentation. So, avoid it by limiting the uses of bullet points in the pitch deck’s slides. In replacements of too many bullet points, you can create short 2-3 line paragraphs. This will increase the value of your presentation.
Don’t Make Your Pitch Deck Too Long
This is a really very important point. Make sure you create a short and average slides pitch deck. If you don’t have enough knowledge about creating a PowerPoint pitch deck, you can take assistance from professionals.
Remember always, the words and statistics you say by your mouth is more important than what slides show. People are not interested in slides, they are interested in what you say about your business proposal by referring to your pitch deck. So, make your pitch deck not longer than 30 slides.
Don’t Create a Picture-Poor, Text-Reach Presentation
The investors sitting in the conference hall to listen to you cannot read and listen at the same time. So, create a balanced presentation that has more pictures and graphical statistical content than text content. This will allow investors to listen to you more than paying attention to slides. So, make sure you follow this step wherever you create a pitch deck for a business proposal.
Don’t Use Small and Too Many Fancy Fonts
Sometimes, people use small and fancy fonts in presentations to make it more attractive. However, they don’t know that small and fancy fonts will only create disturbance in pitch deck presentation. You should not use these types of fonts but you should use simple and commonly used fonts such as Ariel and Times New Roman.
These pitch decks do’s and don’ts are very effective to help you to create a powerful pitch deck presentation. At the same time, these points will help you to present your pitch deck confidently and make investors accept your proposals. So, whenever you have any business proposal and you want to create a pitch deck for that, make sure you follow these effective dos and don’ts tips.