The Power of Pitch Deck DesignPosted on: January 5, 2022 10:00 am
If implemented correctly, pitch deck design is a powerful tool used to communicate with potential investors, clients, stakeholders and partners. The goal of a pitch deck is to attract, engage and impress those who will be an invaluable asset to an organisation’s development.
What is a Pitch Deck?
A pitch deck is essentially a method utilised by businesses who are trying to boost their position in the market by incorporating investors who will provide the all-important capital that is required for success and accomplishment.
A typical pitch desk design boasts 10/15 impressive and engaging slides, incorporating a brief synopsis about your organisation, your goals and your future vision. In order to achieve the overall goal of investment, it is paramount that your pitch desk is implemented to the highest standard, showcasing your organisation in a confident and premium light.
The Power of Pictures
A key area of importance in a pitch deck design is the visualisation. It must hold an interesting design and the best way to implement this is through topical images and graphics. The use of images and graphics not only showcases your organisation visually, but also engages with viewers in a memorable way, ensuring your pitch deck is effortlessly remembered and to the fore of potential investors thinking.
Additionally, the use of imagery and graphics will also ensure your pitch desk is more exciting. Potential investors will be accustomed to long and boring pitches, with endless realms of informative text, facts and figures; this provides an all-important opportunity to be different and stand out from the crowd and gain a competitive edge.
Pitch Deck Design
In order to achieve the optimum outcome for your organisation, the involvement of a professional design team is advisory when creating a pitch deck design. Hiring a professional graphic design agency is an invaluable decision, engaging with a team of experienced designers with in-depth knowledge and understanding of the implementation of pitch deck design. Whist the content within the pitch comes from you, the delivery of this can be revolutionised through effective design and implementation.
A typical pitch deck is designed through presentation platforms such as PowerPoint, Keynote or InDesign, primarily presented via a projector board, as well as printed for physical format. When considering the design of your pitch deck, it is important that your images and graphics are premium, ensuring they will be presented in a high-quality format irrespective of the platform the pitch is being viewed on.
Content is Key
It is advisory to involve the expertise of an external design team for the implementation of your pitch deck design, but it is crucial that your internal research is top notch in order to succeed with the content involved.
When choosing what areas to cover in your pitch, it is vital to conduct extensive research in a detailed level on your organisation. The content within your pitch should provide a journey for potential investors, showcasing your purpose, your goals, both long and short term, as well as the all-important reason why your company is a worth-while investment.
Furthermore, your content should focus not only on your organisation but also the market in which it is a part of. Conducting external research throughout the market is key, detailing your competitors, trends, downfalls and potential areas of interest in the future, within your industry. This widespread knowledge and monitoring will position you as a focused and informed organisation that will boost your impressions on potential investors.
Pitch Deck Design at Kaizen
At Kaizen Brand Evolution, we have an esteemed team of graphic designers with widespread experience in creating revolutionary pitch deck designs. Our tried and tested design process can be implemented for your business, working alongside your team for advisory insight throughout the design process.
We understand the importance of a quick turnaround on design. Through a robust timeline, Kaizen Brand Evolution have a team of experienced and devoted pitch deck designers that can work to deadlines that suit you and your potential investors.
Additionally, we understand there can be last minute, unavoidable changes within your pitch. With this in mind, we ensure your presentation can be edited at any time by transferring the information into your chosen software. This not only provides the option to edit if necessary but also allows you to update details that may change over a period of time between pitches.