Mongey Communications – BrandingPosted on: April 12, 2018 4:36 pm
Mongey Communications tasked the Kaizen Brand Evolution studio with a full company rebrand of their hugely successful communications business based in Co. Kildare. The work that Mongey carry out is instantly recognisable across the island of Ireland with reach across audio and visual in some of the most prestigious sporting and high profile events across Ireland, not to mention their security communications and audio work. Mongey communications reputation is exceptional, however their brand identity was falling behind. We created a new brand purpose for the business including strong brand narrative, ident and brand vision for future growth and success.
In their own words:
Mongey Communications , founded by brothers David and Cyril Mongey is built on over 30 years worth of experience in the sound and communications market. Operating throughout Ireland, the company has the commitment, resources and experience needed to provide a comprehensive audio-visual and communications solution for any event, project or venue.
We have developed an enviable reputation in providing AV and communications solutions for the event industry in Ireland in the sporting, cultural and entertainment arenas.
We are experts at providing first rate audio-video solutions. This is our job. We have been doing this for the past 20 years at some of the biggest events Ireland has ever witnessed, from the hugely successful Ryder Cup in 2006 to all the rugby and soccer internationals in Landsdowne Road and Croke Park.”
Our first challenge was the name, we believed that the name Mongey stood alone in its own right as a recognisable name, so we decided to drop the ‘communications’ from the brand paving the way for a simple, clever mark. As we investigated further with narrative and storytelling for Mongey we introduced the ‘MORE” concept. More audio, More visual, More CCTV for example. This alliteration makes the Mongey name synonymous with More than communications. This new strapline also aids Mongey for growth and introduction of new technologies, which the company pride themselves on. Any new technique of communicating to audiences Mongey is an early adapter, from Walkie Talkies to drone work they are a progressive, contemporary business with focus on the future. All of these business attributes have been considered in the new branding for Mongey.
The new Mongey mark is very much an audit of the original abbreviation “MC” that they used as their brand identity for many years, we felt this was the best approach for the business, to recognise success by treating the logo mark as a contemporary 21st century brand system with modern values. The M becomes the device for the brand and evokes the sense of the Mongey personal touch. This personal ‘signature’ style was crucial in reflecting how the Mongey business is very much a family business, a subtle but relatable hint. The remaining word mark takes a very modern, structured approach. Increased kerning and valued space between letters in the mark improve its visibility on screen and in print. We have retained the original Mongey red palette and introduced a beautiful Teal palette to work alongside it, as well as a brand image library full of high impact, abstract photos. The photo direction is an important factor in the new Mongey brand as it propels Mongey as a stand out communications company. Competitors traditionally use images of their actual equipment, screens and speakers we have focused on the experience that Mongey brings to a project with bright, dramatic shots of fibre optics, close ups of audio systems and even high impact visuals of the types of events that Mongey has experience of working in.
The brand itself has extensive reach across Ireland which we as a studio are excited about, from Croke Park to Kingspan Stadium the Mongey brand is now prepared to soar across Ireland successfully. It was a pleasure to work on and we look forward to continuing the brand roll out across print and digital.