Keeping up with Kaizen: Rebranding

Posted on: November 29, 2021 12:45 pm

branding - kaizen brand evolution

2022. A year holding massive anticipation. 

A year we hope to once again prosper, flourish and succeed.

A year we hope to once again celebrate in style at events, launches and awards.

The much-anticipated return of normality within the industry has provoked an inspiring hunger within companies to excel, rebrand and surpass their previous reputation.

At Kaizen Brand Evolution, our main focus is creating brilliant concepts to evolve your brand and achieve incredible company results. Kaizen work directly with clients to gain an accomplished understanding of their goals and ambitions. Kaizen take pride in their passion and dedication and through our knowledge and expertise, we guarantee admirable outcomes.

Have you been thinking about rebranding, improving your design, or changing your logo?

There has never been a better time to change things up. As we (hopefully) reintroduce ourselves back into normality, why not make some changes to your company that will make you stand out from the crowd.

Keeping up with the constantly evolving trends in society is a massive task but doing so will be rewarded. Kaizen believe it is important to evolve your company brand to boost engagement and productivity. When choosing how to brand your organisation, it is paramount that it clearly reflects exactly what your company stands for. If done correctly, a company rebrand can be a ground-breaking transformation, boosting your organisation’s brand exposure, recognition and awareness.

Why rebrand in 2022?

Has your company focus progressed?

We have all overcome massive obstacles, improved our workforce and boosted our productivity. Sometimes organisations change and outgrow their initial company focus. Many organisations have ventured into areas they never deemed possible before. This is all wonderful but if people cannot recognise this from your brand, you’re missing a trick.

Keep up with the evolving industry by rebranding

The last 2 years have resulted in unanticipated change that nobody could have prepared for. The way we function as professionals has evolved through vast adaptability… working from home, shopping online and communicating remotely are all phrases we have become accustomed to. Very few companies escaped the mass commotion that the pandemic presented, resulting in widespread changes.

Kaizen believe it is paramount that your company has a brand that is relatable and up-to-date, hence the decision to rebrand may be pertinent for you at the moment. The constantly transforming industry has resulted in out-of-touch company branding and what was once considered brilliant, may no longer hold relevancy in a post-pandemic world.

Curb your competitors

Standing out from the crowd is so important. Reaching the target audience ahead of competitors is key and holding a clear and diverse image will enable that. Authenticity is to be admired in the modern day and it is paramount to seek methods to be conspicuous above competitors.

When considering a rebrand, it is important to look at the evolution that has occurred in your industry.

  • Has there been an influx of competitors since your previous brand update?
  • Have your available products and services changed?
  • Do you have a revolutionary unique selling point you believe you could promote further?

It is anticipated that the majority of answers to the above questions are ‘yes’. To ensure your organisation holds a stand-out reputation, it is important to remain ahead of the curve, ensuring you uphold existing clients, target future customers and engage with competitors’ clients.

Kaizen recognise a reoccurring pattern; companies are afraid to change. ‘Why fix what isn’t broken?’. Unfortunately, sitting tight with the safe option frequently consequences a company getting lost in an intensifying crowd of competitors. In order to excel, you must implement calculated thought into being an innovative organisation and incidentally endorse this through unique branding.

An effective rebrand can open doors into new markets, target new customers and position your organisation with an updated demographic and appropriately showcase your company focus.

Motivate your company to do greater things by rebranding

In all aspects of life, remaining consistently motivated is tough. Sometimes all we need is change to reignite the fire within – be it new trainers for the gym, a new diary for work or brand-new rebranding.

Think of it this way… if you are passionate about something, it is important to invest heavily into ensuring it excels. A company rebrand could boost your organisation into the next level, motivating the introduction of even greater things.

Rebranding gains recognition and this is the perfect opportunity to reach out into the industry, taking the plunge and trying new things. Rebranding offers a clean slate for your organisation, utilise this opportunity to introduce brand-new products/services, boost your social media presence and explain your goals and aspirations.

Keep up with Kaizen

At Kaizen, we specialise in brand identity, graphic design, digital, packaging, websites and animation. Evolving brands, Kaizen create modern identities that you will love.  We aim to tell you the truth, designing work that resonates with clients and customers.

With widespread branding experience, we have worked across a vast industry base, including hospitality, finance, IT, print and science, effectively delivering company messages truthfully, communicating their stories and delivering evolution.

It is expected that organisations will evolve over time, expanding their brand identity and focus. In other cases, an organisation may fail to recognise the importance of their branding until they are struggling. Kaizen acknowledge your individual circumstances and will focus on rebranding to suit you.

At Kaizen Brand Evolution, the customer is at the heart of everything we do. We will work directly with you to create a brand that suits your vision and focus, showcasing your company to the highest of standards.

Have we convinced you that 2022 is the perfect time to rebrand your company?

Get in touch with Kaizen about rebranding today.