International brand coverage at the National StadiumPosted on: March 31, 2019 9:11 am
Wednesday past saw the UEFA Euro 2020 qualifiers start with Northern Ireland winning 2-0 over Estonia. Yeooow! Now that that’s out of the way, some of our studio was in attendance for the match and were treated to the visual delights of some of our recent creative adorning pitchside branding and corporate boxes.
First up was our recent brand audit for Grafton Recruitment. New sponsors of the Irish Football Associations Family stand, our brand audit was in full display across multiple sites across the stadium. It was great to see the brand activated in such a prominent manner and the new trinity mark displayed perfectly beyond the brand itself.
Working with an established brand such as Grafton Recruitment we must always be mindful of the heritage of the brand while positioning it perfectly to meet the company ambitions. This island of Ireland recruitment company has huge plans and we’re delighted to be apart of their brand journey. As part of this brand audit, we presented campaign messaging, photography and typography styling alongside brand guidelines and a suite of B2B and B2C marketing materials. In addition, we created the “Trinity” mark you see prominently behind the logo in the photos here. This mark frames the logo and provides an opportunity for perfect placement in a variety of uses.
With a brand going live to the world via the Euro 2020 qualifiers is a hugely exciting moment for us as well as the entire team at toalsbet.com. This established bookmakers here in Northern Ireland has over 50 stores across the province and is one of the leading independent family own bookies around. We were tasked with establishing the new toalsbet.com brand focusing on the opportunities surrounding bookmakers online. Developing the brand narrative, campaign messaging and of course the logo itself, we have positioned the toalsbet.com brand in the perfect position to communicate effectively to its target audience.
The brand is currently rolling out across new stores within Northern Ireland and soon to be live on their toalsbet.com betting platform.
Northern Ireland’s Euro 2020 Campaign Design
As a branding and graphic design studio, we’re delighted to support our national businesses and National team. We were invited to pitch creative for Northern Ireland’s 2020 campaign and while we were unsuccessful in this project, being in the mix with international branding and design agencies is a great place to be. We’ve just seen the new creative all across Belfast on billboards and it is a great campaign.
Here’s to the next 12 months and Good Luck to the Northern Ireland team.