Graphic Designers: The Key to Design Success

Posted on: December 23, 2021 10:00 am

Branding | Kaizen Brand Evolution - Belfast

A common misconception surrounding graphic design is that can be a DIY project. Unfortunately, many companies initially fail to recognise the importance of hiring a graphic designer, often leading to a design-at-home project. The renowned reasoning behind this excuse often links to saving money. Yet, the question to ask yourself is, “you are saving money, but are you wasting time?”.

Jack of all Trades, Master of None

Amateur DIY graphic design more often than not, stands out from the crowd, for all the wrong reasons. A logo designed on Microsoft Word, a newspaper advertisement manufactured on Paint, Website Artwork crafted through Photoshop – all resourceful measures, yet the lack of creative expertise could cost your company credibility.

It is important however to acknowledge that this is not the case for all DIY graphic designers. It is becoming more common for those with a creative flair in the marketing, advertising and digital industry to evolve their skills and step into the world of graphic design. If done correctly, this can be a functional and accessible tool for organisations. Yet, it is still advised that a graphic designer is involved to implement the technical design for your business.

The Benefits of Involving Graphic Designers

Involving a graphic designer in the design process for your business provides endless opportunities. This involvement provides your business with guaranteed credibility through a professional visual portfolio. Additionally, a graphic designer aims to create a recognisable and stand-out design that will inevitably boost brand recognition and identity.

Time is Money – Save it!

As mentioned previously, companies often fail to consider the involvement of a graphic designer due to the cost involved. There is an incorrect connotation connected to graphic design, suggesting it can be done in-house, for free, begging the question, why waste the money?

Unfortunately, this statement is vastly incorrect and those who believe it, often face issues relating to time management, failing to meet deadlines and failing to showcase the company with a deserving design concept. Although investing in a graphic designer costs more money than DIY design, it saves massive amounts of time for your organisation.

As the saying goes ‘Time is Money’ and instead of wasting countless hours trying to implement a technical graphic design campaign in-house, it is advised that you invest your money in a professional graphic designer, who can produce exceptional content, in a fraction of the time.

Consistency is Key

A business should always aim to hold a recognisable brand identity. To ensure this, organisations must implement consistent designs to create and maintain a familiar company recollection with customers, clients and competitors.

Remaining consistent in design is key and without professional training, it can be difficult to maintain this. Graphic designers are accustomed to remaining consistent through brand guidelines, sticking to agreed fonts, design, colour palette and measurements. Doing this will ensure a distinct brand, constantly boosting brand identity and remaining competitive in your industry.

Ask the Expert: Graphic Designers

Supplementary to designing all of your content, a graphic designer can provide your organisation with ground-breaking insight into the industry. Graphic designers are experts in their field, with a creative flair like no other. They hold first-hand insight into the dos and don’ts of the design industry and this awareness can be crucial to your success.

Make a Lasting First Impression

Like everything in life, first impressions are key. According to Paradigm, first impressions are 94% design related. With this statistic in mind, the involvement of a professional graphic designer is paramount, ensuring the visual design is excellent, achieving the desired first impression.

Graphic Designers at Kaizen Brand Evolution

At Kaizen, graphic design is our speciality. We have implemented a huge portfolio of design projects in both Northern Ireland and the Republic of Ireland.

From logo design, to billboard design, we have you covered. Our design studio boasts dedication and expertise, ensuring your graphic design is implemented to the highest standard possible.

If you are interested in involving a Graphic Designer, please contact our studio by calling us on +44 (0)28 95 072 007, emailing us at or filling out the form on our contact page.