Evolve your Annual Report with Kaizen

Posted on: November 8, 2021 12:30 pm

annual report

An annual report is a vital puzzle piece for any company, showcasing pertinent information to clients, stakeholders, shareholders, employees, the public and media. A brilliant annual report will not only provide relevant company information for those who are currently involved with the organisation but it will also play a dynamic role in the company marketing plan, targeting new customers and clients.

An annual report is a detailed file that delivers a wide-ranging report on company activities and progress throughout the past year. Fundamentally, an annual report gives an external insight into the internal workings of an organisation, sharing the following information:




Company Growth

Company Degrowth


Charity Involvement

Selling of Products

Buying of Products

Financial Status

Avoiding overwhelming your target audience

The fast-paced environment we now live in, leaves diminutive time and patience for the traditional, text heavy annual report design we were once accustomed to. Overdetailed and under visualised annual reports present not only a tedious task to read, but an overwhelming experience for stakeholders and potential investors. It is paramount for organisations to promote an engaging and user-friendly annual report, in order to remain competitive and efficient.

Opportunities to EVOLVE your Annual Report Design

The possibilities are endless. It is important to leverage the opportunities provided, engaging with both existing clients and potential new clients.

All companies are experienced in the process of setting goals and working towards achieving them. At Kaizen, we believe that this should be no different with your annual report design. Initially, you must ask yourself what it is you are trying to achieve in sharing your annual report as it is an important component in appealing to and engaging with potential clients.

It is paramount that your organisation holds a competitive edge and this can be achieved through breaking the traditional mould and involving a more modernised annual report. Kaizen Brand Evolution believe an effectively designed annual report can leverage trust, engagement and interest for your organisation, all of which are required when entering a new business year.

Use Infographics

Annual reports were once viewed primarily as a detailed and heavy document, dreaded to create and dreaded to read. However, through design evolution, annual reports are moving away from these heavy layouts to a cleaner and image friendly design. Kaizen Brand Evolution believe that visualising your data through infographics is key to achieve an engaging and balanced read, replacing text with interactive images and graphs that explain and promote the company on a more understanding and exciting level. 

Maintain a Recognisable Brand Identity

Like everything in an organisation, brand identity is paramount. The goal for any company is to withhold a recognisable and engaging image, that can be spotted continuously and immediately. This is no different for an annual report design, using the company colours and fonts to layout a familiar design for the reader. Kaizen promote a simplified colour usage for annual reports as we believe an influx of unnecessary colour can crowd the design, which once again would appear heavy and overwhelming. Additionally, it is important to maintain a consistent and identifiable typography. Often overlooked, text holds power in brand identity and using the correct text and font will steer the attention of the reader to key information.

Kaizen Brand Evolution follow a text hierarchy when creating an Annual Report Design incorporating:

Header Text

Sub-Header Text

Paragraph Text

Avoid Information Overload

The purpose of an annual report is to showcase information and it can be understandably difficult to put a limit on the detail included. Kaizen promote the utilisation of space, carefully curating an organised design, breaking up text with engaging and informative infographics. In addition, it is recommended that written information is separated into reduced, manageable sections, promoting a clear format and interesting read.

Add a Personal Touch to your Annual Report

Within any organisation, personal connection is key. Kaizen believe that annual reports pose an excellent opportunity to showcase your company as an employee focused organisation. Doing this not only provides your employees with deserved recognition but also introduces them to clients, shareholders, the public and the media. Kaizen recommend that annual reports incorporate a brief synopsis of employee portfolios, explaining what they do, their expertise and company accomplishments.

Enthuse your Audience

Although a primarily informative project, annual reports provide an opportunity to engage with and motivate the reader. Take this opportunity to show off to your current clients and potential investors. Share information that you are enthusiastic about that will in turn encourage the reader to be excited. Additionally, Kaizen believe that company vision should appear front and centre in an annual report, showcasing the purpose of the organisation, promoting that format follows function.

How Kaizen Brand Evolution can transform your Annual Report Design

Kaizen work with a wide variety of companies, encompassing public, private and third sector organisations. We pride ourselves in our prompt understanding of your organisation, recognising the opportunities to showcase your information in an engaging and informative design.

Kaizen Brand Evolution strive to change your annual report design for the better.