Christmas Menu Design: Tips & Tricks

Posted on: November 7, 2022 10:00 am

Christmas is the perfect time of year to add some fun into your business. Why not create a brand-new Christmas menu design, boasting festive favourites and seasonal spirit?

Menu design is an ever-changing concept that must be carefully monitored to maintain relevancy in the industry. It is becoming more and more common for those in hospitality to tap into seasonal themes to bring excitement and anticipation to their organisation.

Take advantage of Christmas

Christmas is one of the only times of the year where you can be unapologetically fun with your branding. It is a joyous season wherein more people are out and about, spending money and socialising. Therefore, your brand is more likely to get in front of additional audiences.

It is advised that you take advantage of the additional custom around the festive period and make a memorable impression. This can be done through consistent branding, premium service, and loyalty initiatives.

Create a magical menu

When deciding on the design features of your menu, it is important that you showcase personality and individuality into it. Every business aims to have a unique selling point and often this can be overlooked when creating a menu design. Yet, it can be one of the most important features in the design.

When someone reads your menu, whether that is online or walking past your eatery, you want them to be wowed. Yes, it is important to carefully consider the food and drink items that are chosen for your menu. This is arguably the most important decision. However, the involvement of enhancing elements such as quirky features and brand slogans is also beneficial.

Christmas puns we LOVE

Here at Kaizen, we love a pun. At Christmas time, why not take advantage of the seasonal cheer and involve a few puns in your festive menu design? From “Prosecc-Ho-ho-ho!” to “Treat yo’elf” and “Let’s taco about Christmas” . There are so many festive puns to choose from, that will surely give your customer a giggle.

Brand identity is key, even at Christmas

The golden rule with design for your organisation is consistency. In order to boost and maintain a brand identity, we must establish a recognisable and consistent set of brand guidelines that are used throughout the design process. The benefit of this is to build a recognisable association with customers, which should incidentally encourage them to come back and recommend to a friend.

Even when conducting a seasonal menu design, it is important to maintain your brand guidelines. Yes, you want to change things up for the festive season but you also want to ensure those first time customers still have the opportunity to build a rapport with your brand and recognise the brand identity for the future.

The Psychology of Menu Design

When creating a menu design, it is paramount that you consider the psychology behind it. This will incidentally assist you in creating a menu that encourages customers to visit and persuades them that you serve the best that the industry has to offer.

An innovative menu should showcase your restaurant or café’s personality. This personality should be inviting and exciting to customers old and new. Additionally, your menu should centre around your organisation’s objectives, advance your productivity and entice your customers.

Menu Design at Kaizen Brand Evolution

Kaizen Brand Evolution have widespread experience across a variety of industries, including the hospitality sector.

With this experience and industry insight, our team of graphic designers have first-hand knowledge and understanding of the psychology of menu design. At Kaizen Brand Evolution, we recognise how important it is for us to deliver a menu that not only looks good, but also focuses in on your brand identity and purpose.

With experience in creating menu design across Belfast, Dublin and beyond, Kaizen Brand Evolution have worked with eatery giants, such as Boojum, Tribal Burger and Slims Healthy Kitchen.

Transformative menu design is a feature that should not be overlooked. Our understanding of many market sectors and the ability to draw from our experience, ensures we are experts in menu creation.

To discuss a project, get in touch with our team via the contact form or on 028 95072007.