Capture attention at the first glance: Brand NamePosted on: October 10, 2022 10:00 am
If you have stumbled across this blog, it is likely you are starting a business and debating a brand name. Congratulations to you! You are just right to do your research and avail of the professional advice offered by branding experts across the world.
When starting a business, there are so many important things to think about. Some fun and some not so much! Here at Kaizen Brand Evolution, we think the naming process is super fun and one of the most exciting steps to success.
If your business plan has been in the pipeline for a while now, chances are you have had a lot of time to consider important decisions and ideas. From logo design to colour scheme to your brand name, there is a lot to consider! But hey, if you have this sussed, congratulations!
On the other hand, there are many business starters who have no idea and that is totally ok. That is where we can come in and save the day!
Today we are going to focus in on the naming process and give you all the top tips and tricks to success. But do not fret if you have queries elsewhere, we are sure to have a blog for that too!
Brand name: make your mark
Particularly when it comes to brand name choice, there can be great pressure to choose the correct name. In some situations, people have a name in mind from the get go, making the decision very simple and straightforward. This can work out wonderfully in some cases, but all organisations are not as lucky.
It is crucially important to dedicate considered time and consideration into the brand naming process. In order to fit, your name must be relevant, catchy, original and understandable. Quickly choosing a name in the initial stages of development can be a risky decision. If considered contemplation isn’t afforded to developing a meaningful and expressive brand name, there could be difficulties.
The perks of a brand name
The name is a hugely impactful element of your organisation. Customers, clients, stakeholders etc. will use your brand name to refer to your organisation in discussions and will eventually begin using it as an associative term. To ensure your brand is represented, it is important that your name showcases what your organisation has to offer, connecting with your vision, purpose and goals.
Represent your identity through your brand name
When creating a brand name, it is important to consider much more than simply what sounds good. It is crucial that your name represents your brand and what is has to offer. For example; if you are an organisation that sells clothes, it is important that your name expresses this clearly and instantly.
Encourage the implementation of consumer research
When making an important brand decision, it can be beneficial to integrate some consumer research into the decision-making process.
The involvement of external opinions will massively benefit your decision as those who are not connected to the brand or the proposed name will likely develop opinions and ideas surrounding it. These external thoughts are important to consider as they could potentially represent the opinions of the general public.
Avoid an unattractive social handle
In the modern day, it is crucial to consider the online effects and potential implications when making any brand decision. We are living in an era where online platforms such as websites and social media are potentially the most important feature for your brand. Hence, when deciding on a name, it is important to consider online usage before making a final choice.
A particularly important area to consider when choosing a name is social media representation. To ensure your brand will have a successful experience on socials, it is advised that you explore the available usernames and guarantee that there are not any other brands using the same or similar name.
Additionally, it is advised that organisations research their name on the website front, ensuring they are able to purchase a website that represents their brand name clearly. Website names have become extremely saturated and similarly to social media handles, it is important to choose a name that will allow your organisation to have a website address that is recognisable and easily accessible.
Involve the experts: Kaizen Brand Evolution
At Kaizen Brand Evolution, we have an experienced team of creators with insight into the name generation field. With first-hand industry experience, our team have the ability to create, develop and enhance brand names that suit organisations just like yours.
To start a conversation about brand naming with our team, please call 028 9507 2007 or email us via the contact page.