Brochure Design Tips

Posted on: September 28, 2020 7:11 pm

Horse Racing Juniors - Marketing Material Design

As graphic designers, brochure design is one of the most common projects we undertake for clients daily. However for many of our clients, this is a relatively uncommon project. It could be the first project of this nature they are managing. Fear not, for we have created this post to ensure you not only understand the process entirely, but can also pre-plan your brochure and collate the required elements to ensure it is a great success.

Consider your final output – Print, digital or both

When designing a brochure it’s prudent to start with the end in mind. During our initial project briefing, we will always ask if your brochure is for digital distribution, or if a printed brochure is required. The output will have a very big bearing on how we design the project and also what files are needed to ensure the highest quality output. For example if your brochure is for digital distribution only, then we will not require high resolution imagery and may design in an RGB colour format. Whereas if the brochure is to be printed, then we must work with images at least 300 dpi and output your print pdf in CMYK, which is the format printers use to ensure a greater accuracy and vibrancy of colour in print.

Collate necessary elements/content for your brochure

The most important task in brochure design from the client side is supplying the assets, elements and contents we the designers will need. From the logos, photography, the written content, brand guidelines, every element we need to design the brochure must be supplied in a usable format.

  • Logos should be supplied as vector files, in ai, pdf or eps formats. Where not available, the best quality version should be supplied.
  • High resolution photography should be supplied. To ensure images are not pixelated when printed, the image should be minimum of 300dpi at the actual size of the image.
  • Content is king in brochure design. Please ensure you have final content written and approved before engaging your design team. This helps streamline the process as the design team will set the content based on the original headings and length. Changes to this after design may cause the page to be redesigned and so additional costs may incur.
  • Consider the brochure intent and ensure you include calls to action where appropriate throughout your brochure.

Create a brochure design page plan

Armed with content and imagery, we need to create a page plan. A page plan can be as detailed or as loose as you want. Certainly when designing the brochure we may need to change layout, but by following an indicative plan, we can ensure a general flow is maintained and no content is missed in the design. When designing a brochure for digital printing, the pagination must always be in multiples of 4. This ensures the brochure can be printed without the addition of blank pages.

Proofread again

Before we complete your brochure, we will send a final draft for proofing. We cannot stress enough how important it is to proof read your brochure one last time before you commit to sending it. It’s often now that many spelling or grammar errors are noted. Many of our clients send the proof to a colleague who is not familiar with the project. These “fresh eyes” are often not close to the project and seeing the content for the first time, they are able to better review the content.

Brochure Design Belfast

We are one of the leading graphic design agencies in Belfast and have helped create thousands of brochure designs for all manner of businesses and 3rd sector organisations. To speak to our team get in touch with us via the contact form or call us on 028 9507 2007. We’d be delighted to chat to you about your brochure design project.