Brochure Design: New for 2023

Posted on: December 6, 2022 11:25 am

brochure design

We are living in the new digital age. An age wherein content is king and digital is queen. In the digital age, we often forget how important the traditional methods of communication once were in our society, such as brochure design. We frequently overlook some of the most tried and tested methods of communication and opportunities to engage with customers, clients, stakeholders and importantly, competitors.

Brochure Design

Brochure design was once one of the most, if not the most popular method of promotion for organisations. Informative, high-quality and attractive brochures were an unmissable tool for promotional advertisers.

Often overlooked in the modern day, brochures remain one of the most effective and engaging promotional tools for organisations. Enabling them to stand out from the crowd, brochures provide businesses with a physical and lasting competitive edge.

Stand out from the crowd

Hence, the lasting impact and importance of brochure design means it is imperative that they are created and implemented to the highest of standards, ensuring a lasting and positive impression.

An impactful brochure design can deliver a lot more than simply the information within it. It can also boost the reputation of your organisation and brand. Premium design, paper and layout will boost your position and assist your brand in creating a high-quality name for itself.

The opportunities are endless

When you think of brochures, you automatically go to the physical, foldable and compact design, often found at events and information desks.

Yes, printed brochures are the most popular and commonly used brochure design but it doesn’t stop there.

In addition to print, there is also a digital opportunity when it comes to brochure design. To keep up and remain relevant in the new digital age, organisations have had to adapt, quickly and intuitively.

Interactive Brochure Design

Interactive brochures are an innovative way to create an informative brochure, appearing in a digital format. These digital brochures can be utilised across online platforms, including computers, tablets and mobile devices.

Creating an interactive brochure is an extremely beneficial tool for your organisation, allowing you to promote on a large-scale platform without having to worry about distribution and delivery, as required for the physical format.

Additionally, interactive brochures provide further opportunities to promote your organisation and the topic of discussion within the brochure. The interactive element enables the implementation of advanced functionality. These functions can include hyperlinks, UTM tracking codes and motion graphics designed to engage and captivate your target audience.

Types of Brochure Design

When we consider brochures, we often think of a typical booklet. Yes, a booklet is the most commonly interchanged name for a brochure but there are numerous other types of brochures that are equally as impactful if created professionally.

Brochures come in all shapes and sizes, including the following:

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Brochure Design at Kaizen Brand Evolution

At Kaizen Brand Evolution, we have a team of creative experts who have worked on thousands of brochure design campaigns for organisations just like yours! Our experience is widespread and spans across numerous sectors, including business, charity and other areas in the market sector.

Our graphic designers maintain first-hand experience in brochure design and this enables us to create an innovative and advantageous design for your organisation.

At Kaizen, we recognise that the promotion and delivery of brochures require numerous formats to remain relevant in the modern day. Our team of graphic designers can expertly output your brochure design for both print and digital delivery.

With a partner business in print, we have the unrivalled knowledge of understanding what is required to create a world class printed brochure that stands out against the competition.

Additionally, having a partner printer business will ensure a prompt and efficient project completion. Kaizen Brand Evolution recognise and understand the importance of a prompt turnaround on projects, particularly brochures that may be required for events or functions.

Get in Touch to discuss Brochure Design today!

We are experts in designing brochures for both printed output and digital delivery. If you want to explore a brochure design project further in 2023, please get in touch with our client service team via the contact form or by calling us on 028 9507 2007.

We look forward to hearing from you.