Brand Identity: Work your Magic

Posted on: September 13, 2022 9:27 am

brand identity

A brand identity is vital for any business that sets it apart from competitors and is something that reflects the identity of any business at its best. Therefore, if you are running a company, no matter big or small, brand identity is something that you cannot overlook. 

What is a Brand Identity?

A brand identity is an outward expression of a brand that comprises different elements such as name, trademark, communications, and visual appearance. These elements together represent the right image to its customers.

Brand identity is different from “branding” and “brand image.” Branding refers to the marketing practice that lets you actively shape a brand, and brand is the company’s insight in the eyes of the world. It is a way to communicate with the world and differentiate your company/business from your competition. You have to create a brand experience that inspires your audience to engage with you. They will associate your brand identity, your products, or services. This will help you build customer loyalty.

What elements make up a Brand Identity?

Many business owners think that a nicely designed logo and a website can help them make a brand identity. This will not cut it!

When designing an identity, you need to develop a comprehensive visual language that applies to everything from your business website to your product packaging. Your branding needs may be expansive and vary based on your brand, but a basic brand identity consists of:

  • Logo
  • Colors
  • Data visualization
  • Design System
  • Iconography
  • Illustration
  • Interactive elements
  • Photography
  • Typography
  • Video and motion
  • Web design

Why Is Brand Identity Important?

There are several reasons why one should focus on creating a good brand identity. A brand identity makes up the visual illustration of your personality. Hence, you should design your identity in such a way that it communicates your overall business message and promotes your business goals, both long and short term.

A brand identity can also bring an element of uniformity to your organisation. When you build an identity, you will create a consistent message across all marketing resources. Each piece should have a similar basic style and design features, creating a unified branding suite.

A brand identity lets you differentiate your business from the competition and properly position your brand. Developing a professional, creative identity design can help you outshine your potential customers in your marketplace.

Creating a brand identity package guarantees that your brand is at the front position of all your marketing materials. This will help you increase your brand awareness. The more places your brand is featured, the higher the chances it will make contact with consumers. This will make it more memorable. A compelling brand identity can help you build customer allegiance and faith in a brand since it lets customers connect to a product and the company.

Design at Kaizen Brand Evolution

Before we begin any branding project, our team work incredibly hard to research your market and understand the key stakeholder requirements. In addition to our own research, we will ensure to discuss, in detail your creative briefing. Nothing is left to chance. We review at the competition and understand what is working and more importantly what is not. A well crafted brand identity focuses on engaging and effectively communicating to your customer base.

Armed with knowledge, our creative teams will craft your brand concepts, and language set. We’ll pick a suite of fonts that suit the brand and deliver a carefully considered colour palette to match the brand considerations. Everything we present to you with be beautiful, thats a given. However we will completely justify every decision and choice in your brand identity, ensuring it is in line with your agreed business objectives.

After your identity design project is complete, we will discuss and plan the roll out of your new branding. We will consider multi-channel, organisation wide activities and help prioritise these in line with your agreed business goals.

Start a project with us

Our team are enthusiastic to create an innovative, recognisable and premium identity for your organisation. We also understand that the process can be daunting and unknown to your team. Therefore, we promise to provide a detailed introduction to the service and walk you through every stage. We aspire to showcase the endless opportunities that brand identity can provide for your organisation.