Five key elements for an engaging creative annual report design
posted on: January 23, 2020 8:58 am
In the businesses, an annual report plays an important role in highlighting the company’s growth and other important activities throughout the year. It informs and educates the clients, partners, employees, and shareholders to see how the company has performed during a period of the year. As it is having a huge impact on the representation of your business data, its visual appearance must not be taken lightly.
The information inside an annual report must be clear enough so that the viewers can understand it properly. The content flow must be logical and backed by powerful words. Your annual report is representing your growth and even the losses, so everything inside is important for your company.
It is always an important thing to give it a proper design and structure. The easiest way to do this is to hire annual report cover design firms. As per the industries and your business activities, the content inside an annual report may vary. But, when it comes to designing, some important rules apply to each type of report.
So, here in this article, we are going to know five key elements to design your annual report in a much professional and interactive manner.
1. Choose the format carefully
The information inside your annual report may carry anything as per your desires. But, when it goes to anyone’s hand, it must look professional. To do this, you will have to pick a format wisely. Do not just pick a traditional and simple booklet carrying a number of pages inside it. Instead, go for a stylish and professional design that can give an impact on its readers. Its outlook is going to be like a first impression. And, you will never want the first impression to be bad. So, choose a format that can suit your industry and type of people who are going to read this report.
2. Visual data is the key
Using appropriate visuals to show the information will be a good step for interactive annual report design. Make sure to use charts, infographics, tables, and other types of things to share the data properly.
Instead of adding thousands of words that are going to take hours to read, the visuals are going to explain the things in a much better way. Sharing any type of details and company’s statistics is easier with the infographics. In order to show your growth rate, revenues, and areas of improvement, you can easily pick any type of visual graphics to make things easier to explain and understand.
3. Use appropriate fonts
The fonts play another important role in enhancing the attractiveness of your report. Whether you are using any type of format and design for your annual report, using proper fonts is also an important part of its effectiveness.
If you are capable to handle the typography work properly, it will give an amazing outlook to your report. Also, using proper bold fonts to highlight import points is good. Use font color combinations to make important points easy to be seen by the people. While inserting any type of paragraphs, headings, and other fonts in your annual report, do not forget the take care of the available space too. You will have to manage the available space properly depending upon the total length of your report.
4. Take care of the space
Using infographics and proper space is an important thing. But, without a proper space management strategy, you will never be able to make your report effective for the readers. Pick images, tables, and informative charts properly at the space they are required. But, do not forget to utilize the space properly.
Add the texts wherever they are required. It will not be good if you are adding numerous images and other visuals continuously on multiple pages and then you add texts on the next multiple pages. This is going to be frustrating for the readers too. So, make sure to add the things where they will suit them best. But, do not forget to mix up everything and give a great outlook to your report.
5. Keep the covers in your consideration
You might end up making a highly attractive and easy to understand business report after reading and understanding the steps above. But, the cover is the first thing that everyone will see. So, making it attractive is also important. Pick a good cover format and customize it as per your desires. You can add related business images and your major achievements on this page. Use attractive headlines to let the people open it as soon as they see it. Do not forget the back cover page too. It is another important aspect of a creative annual report design. The cover itself must be able to tell a story about how you did in this business year.
Why an attractive annual report is important?
The annual report is a big business asset that can easily be used to show you what are the things you are focused on. It reflects your hard work and empowers you to give your consistent efforts towards perfection. To create an attractive and knowledgeable annual report, you must know its benefits for the business too. So, let’s reveal some of those below.
It promotes your company
We know annual reports are good to show your achievements to others. But, do you know a business annual report can also work as a great marketing tool. By promoting it to your potential customers, you can build a good reputation and relations with them. It indirectly helps your business to get more sales and hence increased business revenues.
When you show your achievements to others, positive confidence starts to build up among your customers, clients, partners, and shareholders. It helps you to attract new and productive customers for your products and services. Also, it will help a lot in employee retention. In a nutshell, a good annual business report will work as a great tool to enhance the sales for your next year too.
You can easily use your annual business report to influence and attract the media. If you are capable of highlighting your achievements, the media can give it a big boost and increase its reach among lots of people around the world.
Show your competency
The annual business report gives your competitors an idea of how you are growing in your industry. It will let you become dominating over others. But, to do this effectively, you will have to focus mostly on the areas where you have grown. So, a good business annual report creation and development strategy become crucial for this.
The annual business report also helps us to confirm and highlight our annual financial transactions. Along with the profits and losses, you are going to have a brief overview of everything. This will help you to prepare better for the future. Also, you will become proficient to grab the upcoming growth opportunities too.
As compared to any other business documentation asset, the annual report must be created with proper care. It shows others how you are serving in your industry and how committed you are. It will motivate your employees and give your investor a sense of relief by working with you. To get the most out of these reports, you can also connect with a good company that can help you with this.