An Ultimate Guide to Design a Pitch Deck that Impacts the Decision-Making of Investors

Posted on: January 7, 2021 4:37 pm

Pitch Deck Design | Kaizen Brand Evolution

A pitch deck matters a lot for startup companies and businesses as it is an important marketing tool to attract investors and impact on their decision-making. It helps them raise capital from investors, establish their business, and start operating their daily business operations smoothly. So, it is crucial to design a killer business pitch deck that has some interesting and effective content to attract investors and impact their decision-making.

Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. It is a good option if you don’t have in-depth knowledge and understanding of pitch deck designing or if you want to have the highest quality pitch deck. You can hire them, but alongside, you should also have enough knowledge and understanding of business pitch deck designing because ultimately, you will be the one who will be pitching in a room full of investors. If you don’t have enough knowledge and understanding of business pitch deck designing, this ultimate guide is for you. 

In this ultimate guide, we have comprehensively explained every step of designing a killer business pitch deck. Let’s have a look at those pitch deck designing steps. 

Pitch Deck Designing

Pitch deck designing is a strategic process that requires a lot of internal and external research to be done. Referring to internal research, we are talking about deeply exploring your business, the thought behind starting your business, the short-term and long-term goals, and the benefits you are offering to your customers and investors. When referring to external research, we are talking about deeply exploring the market, market trends, scope, and potential customers. And this is the first step of designing a business pitch deck. Let’s discuss it in more detail.

Step 1 – Do Proper Research  

Doing proper research is a must as it helps to prepare the base of a business pitch deck. It helps you know some important points and factors that provide extra value to your business and potential scope for investors. You should focus on them while designing your business pitch deck because those points can be key to grab the attention of investors and stakeholders. 

So, before you start designing your presentation pitch deck, make sure you do in-depth research both internally and externally. 

Step 2- Create Compelling Content 

Content is the main part of a pitch deck as you pitch it to investors and audiences. So, it is very important to create compelling content for your pitch deck. It will help you impress the investors and stakeholders and make them invest in your business. 

To create interesting and engaging content, you must first consider the outcomes of the research. Based on those outcomes, you should prepare your content making strategies. You should focus on those points which show the strongest side of your business. For example, if your business is doing something differently from other businesses and that is beneficial for both the customers and investors, you should highly focus on that. Apart from this, you should involve the following things in the content. 

  • Who you are- (a brief introduction)
  • The basic idea behind starting your business
  • A message for investors and other audiences from the CEO of your company
  • The faces behind your business
  • Products & Services
  • Potential market scope of your business 
  • Potential benefits for investors 
  • Some historical data and metrics about your business category
  • Short-term and long-term future goals

Step 3 – Design a Professional Presentation 

Once you prepare content for your business pitch deck, the next thing you need to do is to design a professional pitch deck presentation. Here is how you should design your pitch deck presentation. 

Select a Professional Layout or Theme – Firstly, you need to choose a particular theme and layout for your pitch deck presentation or you can design a new one. Here you need to consider a few things that are:

The aspect ratio of your selected slide or layout must be 16.9. It is an ideal size for a professional pitch deck presentation as it covers the whole screen without leaving space in the sides, top, and bottom of the slides. 

The layout and color palette of your pitch deck must be attractive enough to grab the attention of investors and other audiences. 

The theme of your presentation must be professional. 

Add Content to Pitch Deck – Once you select a professional slide design for your presentation pitch deck, the second thing you need to do is to add content. The content you prepared earlier, you need to add that in your pitch deck. 

While adding content to your pitch deck, you can use different features of the pitch deck to make it more attractive and interesting for your audience and investors. You can use bullet points, graphical presentation of data and metrics, infographics, pictures, videos, etc. 

Apart from this, while adding content to your pitch deck, you should avoid using lengthy paragraphs as they can trigger boredom. Instead of length paragraphs, you should use two-four lines paragraphs and bullet points. You also need to nicely align and organize all your content so that it looks pleasant to the eyes. 

Step 4 – Review Your Presentation Pitch Deck 

Once you have completed designing your business pitch deck, the last thing you need to do is to review your pitch deck. You need to ensure that every single detail you mentioned in your pitch deck is correct and doesn’t have any false information. If you find any irrelevant and unnecessary content in your pitch deck, you should remove that. Now, your business pitch deck is ready to share with investors and stakeholders.