3 signs its time for a company re-brand

Posted on: May 23, 2022 10:00 am

It isn’t uncommon for organisations to evolve and outgrow their initial branding concept. Think of it logically, we as individuals do not remain the same over time, we advance and grow, leading us down new avenues and directions in life.

What was once a perfect brand identity may now seem disconnected, outdated and in need of a revamp. In other cases, you may not have afforded enough attention to your branding concept when initially implementing this. If this is the case, it is paramount to realise this as early as possible and conduct a re-brand, allowing your organisation to progress, under a new, more fitting brand.

Is your brand is stuck in the past?

We are living in a fast-paced, ever-changing society. This can be both a good thing and a bad thing. Unfortunately, society can get very bored, very quickly and it is important to be reactive to this, in order to stay relevant.

It is no surprise that things become outdated, out of touch and in need of a refresh. We all get to the point where we need a new car, a new phone and a new haircut. It is no different in the business world. Your brand may have been the next best thing when it stepped onto the scene but unless it keeps up with the times, it may fall behind and fail to maintain its position in a very saturated market.

It is recommended that you regularly examine your brand logo, design, website, storefront, merchandise and print advertising to check if it remains relevant.

Re-brand if your identity no longer represents your purpose

As previously mentioned, it is expected that brands will grow and change over time. This evolution cannot be predicted when initially developing a brand identity. Hence, it is important to recognise this and consider a re-brand once developments have been made.

A brand identity must showcase your organisation in all of its glory, making it clear to clients, customers and stakeholders what it exactly is that you offer.

What is the point in making company advancements if you are not going to show them off through innovative branding?

Re-brand if you are trying to target a new audience

Target audiences grow and change over the years. This is all to do with societies trends and the age groups that are associated with these trends.

A prime example of this is the recent surge of popularity in Crocs. Until 2021, Crocs were considered to be a fairly ‘uncool’ brand of shoes amongst young people. Targeted at an older audience, as well as medical staff for work purposes, Crocs were rarely entertained by an adolescent. This all changed in the summer of 2021. Crocs became a major hit with young people and this was all down to their launch of ‘platform crocs’ which boasted a higher sole and youthful colours. Since this surge in popularity, Crocs have grabbed the attention and ran, evolving their brand in many ways, in order to secure their new, youthful target market.

When monitoring your brand progress, it is important to research your target audience to get a feel for what they are interested in. This will allow your business to adapt in order to meet the needs and desires of this market. If you fail to consider this element, your brand will fall behind and receive an outdated reputation.

Re-brand your organisation with Kaizen Brand Evolution

Here at Kaizen Brand Evolution, we are experts at re-branding. We have a widespread team of experts who are equipped with industry insight. In order to create the perfect re-brand for your business, we take the process very seriously, with a step-by-step plan of action.

In the initial stages, we will take a brief from our client, deconstruct this and have a number of our experienced designers interpret it in their own, unique and innovative way. We place the client at the centre of everything we do and aim to involve them in the process, every step of the way. Once our team has carefully considered the brief, we will invite the client into view all possible design concepts, discuss them and give them time to choose a favourite to move forward with. Once a final concept is chosen, the magic begins and the process of bringing a re-brand to life unfolds.

When choosing a re-branding with Kaizen Brand Evolution, we appreciate it can be difficult to decide on a new brand identity. In order to make the process easier for our clients, we create our design concepts using real life resources and produce digital images to match your industry. For example; if you are hoping to re-brand your music store, we will create digital images of a music store and fill it with the design concepts to give you a real life feel of what it would look like.

Have we convinced you that now is the time to re-brand?

To discuss a creative project or re-brand for your business, get in touch with our team via the contact form or on 028 95072007.